Yahoo announces The Hollywood Reporter as new XR partner - Seite 2

“The Hollywood Reporter is thrilled to evolve our iconic entertainment legacy by joining forces with the Yahoo News XR Partner Program," said Matt Bravmann, Senior Director of Marketing at THR. "By bringing Hollywood's biggest stars to audiences' living rooms and recreating the excitement of the red carpet, we're able to capture the emotional connection audiences are craving now more than ever. This is truly a new frontier of entertainment technology and storytelling."

The launch project with THR, “The Immersive Red Carpet and Roundtable Experience” is a spin-off of THR’s Oscar Roundtable video series profiling this year’s Academy Award nominees. Hollywoodreporter.com and Yahoo Entertainment visitors are able to view and interact with top nominees for Best Director, Best Actor, and Best Actress through an audio-enabled augmented reality (AR) experience. The execution brings the red carpet experience to audiences through their mobile device or desktop using webAR, featuring 3D versions of favorite stars walking the carpet and sound bites taken from THR’s Roundtable series. Exclusive clips from The Hollywood Reporter's roundtables series will debut on Yahoo Entertainment as part of this partnership, creating an immersive experience that will both drive news, and surprise and delight readers.

The Hollywood Reporter joins established publications such as: USA TODAY, Reuters, The Associated Press, NowThis and LA TIMES in the Yahoo XR Partner Program, which launched in 2019 and is powered in part by Yahoo Ryot Lab, Verizon Media’s award-winning innovation creative content studio.

About Verizon Media
Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo and TechCrunch and helps people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.

About The Hollywood Reporter
The Hollywood Reporter (THR) is a flagship entertainment media brand, offering in-depth reporting, analysis, unparalleled access, world-class photography and video, and feature exclusives in its award-winning weekly magazine and dynamic website. The Hollywood Reporter also boasts prestigious live events, industry-leading philanthropic, empowerment and diversity initiatives and hugely successful video series including “Close Up with The Hollywood Reporter,” which was nominated for a 2019 Daytime Emmy Award. In 2020, The Hollywood Reporter won the National Magazine Award for General Excellence, Special Interest, awarded by the American Society of Magazine Editors.