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Heidelberger Druckmaschinen AG: Heidelberg wallboxes far exceed sales expectations - e-mobility business already profitable - Seite 2

Planned capacity expansion reflects dynamic growth in demand
Heidelberg is expecting this momentum to continue in financial year 2021/22, and industry experts are predicting growth rates exceeding 20 percent. Accordingly, the company is further expanding its production capacities at Heidelberg headquarters in Wiesloch-Walldorf. Having just commissioned the second production line, the target is to achieve a further doubling of capacity by the end of the year. With wallboxes currently being manufactured around the clock in three shifts, there are also plans to increase the number of staff working in this area from the current level of 100.

Additions to product portfolio, regional expansion, and further sales partnerships consolidate growth
Future growth is based on continuously adding to the product portfolio, but also on the planned regional expansion - in Europe to start with and on other continents at some point down the line. The company has also significantly increased the number of sales platforms being used. In addition to highly successful online sales through companies such as Amazon, products have also been available from retail outlets since April, and partnerships with energy suppliers such as E.ON are also having an increasingly positive impact.

As for adding to the product portfolio, the company has just announced the launch of the Heidelberg Combox system for web-based control of charging processes. This product innovation was showcased along with the entire e-mobility portfolio at the virtual Hannover Messe from April 12 to 16, 2021 (see also press release dated April 8, 2021). Customers appreciate the high quality, reliability, and robustness of Heidelberg wallboxes, and also their simple and versatile operation. Based on these criteria, the charging stations have already obtained top marks in various product comparisons, such as the latest comparative test of online magazine EFAHRER. Having already come out top in the 2019 test of German automobile association ADAC with a 1.1 (very good) rating, the Heidelberg Wallbox Home Eco unit once again led the field in the EFAHRER test on home charging stations for electric cars. The magazine's assessment was as follows: "The Heidelberg Home Eco sets new standards when it comes to price and performance. Safe and easy to use, it ensures reliable charging up to 11 kW. The Home Eco benefits from high-quality workmanship and also impresses with its affordable price tag. To sum up, anyone who is looking for a safe and reliable 11 kW wallbox that is kind on the wallet need look no further than the Home Eco from Heidelberg."