AMA

2021 first-half consolidated revenues - Seite 2

Commercial partnerships set up

During the first half of this year, AMA signed major commercial partnership deals that effectively complement its direct sales strategy, while further strengthening the visibility of its range of solutions.

• Distribution partnership with Orange Business Service (OBS) to market XpertEye solutions in France through the 140 OBS sales associates, targeting 44,000 mid-size firms and 400,000 small businesses. AMA is also present in all of the Orange LAB 5G units and enterprise agencies in France and around the world.
• Partnership with Tian Xin Technology (TXT) further strengthened for hosting and managing XpertEye infrastructures in China. This strategic partnership enables AMA to market its secure telecoms solution in the region, reinforcing its position as an assisted reality expert on this key market where the digitalisation of frontline workers is progressing quickly.
• Following on from the H2020 (5G-TOURS) project, AMA is positioned at the heart of the 5G digital revolution, setting up a number of collaborative initiatives such as SNCF’s 5G project with Nokia and Qualcomm.
• Partnership with Beijing LLVision Technology Co., Ltd, a Chinese pioneer for assisted reality glasses, to jointly market the GLXSS SE solution with XpertEye in China and worldwide.

CSR strategy moving forward: carbon footprint review

At the start of the year, AMA asked the Good Planet Foundation to estimate its carbon footprint. For 2020, it came to 1,128 tonnes of CO2 for the AMA Group across its value chain (scope 1, 2 and 3). An action plan to reduce this footprint is currently being drawn up, working closely with the Group’s 17 CSR coordinators.

Alongside this, according to the Good Planet analysis, the use of the kits sold in 2020 enabled AMA clients to avoid 55,000 T CO2 eq., across the product’s entire lifecycle, over an average of 25 months. This represents 26,400 T CO2 eq. avoided each year. These results enable AMA to play an active role in reducing its clients’ carbon impact, while further enhancing the appeal of its remote collaboration solutions for frontline workers.

Progress with the recruitment campaign

Rolled out from April 2021, in response to the acceleration of the Group’s commercial development, the recruitment campaign is progressing well. By 30 June 2021, AMA had achieved 45% of its global recruitment targets for 2021, with 22% of recruitments for sales and project management, 44% for research and development, and 100% for support roles.