EQS-Adhoc 123 0 Kommentare mobilezone achieves record result in the first half-year of 2021 - strong EBIT growth and increase in margins - Seite 2

Business development in all sectors in Switzerland was highly gratifying:

Sales in Switzerland grew from CHF 140 million to CHF 157 million or by 12.1 percent. This included in the previous year the activities sold in December 2020 in Austria with sales of CHF 9.3 million and an EBIT of CHF -0.2 million.
EBIT increased from CHF 8.0 million to CHF 14.8 million, corresponding to sales profitability of 9.4 percent (previous year: 5.7 per cent).
The number of shops remained unchanged in the first half-year of 2021 compared to the end of 2020 at 123 locations.
At 182,000 (previous year: 150,000) contracts sold (Postpaid, Internet and TV), we succeeded in surpassing the previous year's figures, which were burdened due to COVID-19, by 21.3 percent and as a result were also above the value of the first half-year 2019.
Revenue from services (fleet management, data transfer, setting up smartphones, and other services) amounted to CHF 3.6 million (previous year: CHF 2.9 million).
Sales of accessories grew by 28.9 percent to CHF 11.6 million (previous year CHF 9.0 million).
The repair business in Switzerland in the first half-year saw 67,500 devices repaired (previous year: 66,600 devices). 6,800 devices (previous year: 5,000) of customers were bought back by the mobilezone shops and processed for resale at get-jusit.ch.
Sales at MVNO TalkTalk were CHF 8.5 million (previous year: CHF 8.0 million). In the postpaid SIM cards segment, the number of customers grew to 36,100 (previous year: 31,300) or by 15 percent. The EBIT of TalkTalk remained unchanged at CHF 2.4 million compared to the previous year.

Market area Germany

Despite the Coronavirus-related lockdown, German business surprised to the upside: restructuring of the German companies has been concluded. The synergies relate both to sales as well as costs.

Sales declined from CHF 458 million to CHF 327 million. The sales share of the wholesale business sold in January 2021 amounted to CHF 146 million in the previous year with a gross profit margin of 1.8 percent. Without the wholesale business, sales would have risen by CHF 15 million or 4.8 percent.
EBIT increased from CHF 1.8 million to CHF 17.1 million. The previous year includes restructuring costs of CHF 5.4 million.
Overall, "online" and in "B2B trade" over 464,000 (previous year: 499,000) mobile phone contracts were concluded. Business in "indirect B2B trade" continued to be burdened by the ongoing severe effects of the COVID 19 pandemic in the first half year. Many shops of business partners remained closed for several months.
The focus in online business was to an increased extent on mobile phone contracts with higher margins. This resulted in an increase in the contribution margin overall and per contract by more than 15 percent; due to this focus, the number of contracts mediated in in online business declined slightly.
Sales at MVNO HIGH amounted to CHF 8.5 million (previous year: CHF 6.5 million). The customer base increased to 64,000 (31.12.2020: 54,000).
In November 2020, mobilezone launched a new e-commerce platform in the form of pricezilla.de, which uses the new shop tech architecture for marketing smartphones, tablets and accessories without subscriptions. Among other things, the focus in the first half-year of 2021 was on developing customer trust - this got off to a very good start with an evaluation of 4.93 out of 5 among almost 2,000 evaluations on the customer evaluation platform Trust Pilot. During the first months, with still restricted functionalities, 12,000 orders with sales of almost CHF 4 million had already been achieved on pricezilla.de.
The completed restructuring of the German companies resulted in positive synergy effects of more than EUR 5 million p.a.