Adobe MAX 2021

Unleashing Creativity for All with the Next Generation of Creative Cloud

Today, Adobe (Nasdaq:ADBE) kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211026005634/en/

At Adobe MAX, the company announced major updates across Creative Cloud flagship applications powered by Adobe Sensei, accelerated the video creation process with the addition of Frame.io and advanced 3D and immersive authoring abilities. Adobe also previewed new collaboration capabilities with the introduction of Creative Cloud Canvas, Creative Cloud Spaces and betas of Photoshop and Illustrator on the web.

In support of the company’s Content Authenticity Initiative, Adobe shipped Content Credentials in Photoshop, an opt-in feature that shows a creator’s identity and edit history to ensure they are getting attribution for their work; Content Credentials will also connect to NFT marketplaces. The company also introduced a subscription model on Behance to enable creators to monetize their work.

“Creativity is evolving to meet the new realities of work. Adobe is bringing new collaboration capabilities, more AI-powered features and web-first applications to Creative Cloud to unleash our customers’ full creative potential,” said Scott Belsky, chief product officer and executive vice president, Creative Cloud, Adobe. “We are reimagining Creative Cloud products and services to connect creative teams, enable new ways to create and empower more creative careers.”

Unleashing Creative Innovation

Through the latest updates to Creative Cloud flagship apps—powered by Adobe Sensei AI technology—Adobe defines the future of creativity through continuous innovation. Major releases at MAX include:

• Photoshop: Three AI-powered Neural Filters in Photoshop desktop and Camera Raw file support on the iPad.
• Lightroom/Lightroom Classic: More powerful and precise ML-powered masking capabilities, recommended presets and Community Remixing.
• Premiere Pro: Enhanced Speech-to-Text capabilities and a Sensei-powered beta Remix feature.
• After Effects: Faster Previews and Renders with Multi-Frame Rendering and beta Sensei-powered Scene Edit Detection capabilities.
• Illustrator: Improved 3D effects and access to Substance 3D materials on desktop and a Sensei-powered Vectorize Technology Preview on iPad.
• Character Animator: Powered by Adobe Sensei, creators can now animate their entire body with Body Tracker, using movements and gestures to animate their puppets.
• Substance 3D: Tighter integration of 3D content, effects and capabilities across Illustrator, XD and Stock. A new Modeler (Private Beta) app joins the Substance 3D Collection, showcasing the role that 3D and immersive technology will play in helping users create the future.
• Fresco: Turn any drawing layer into an animation layer to create motion, draw with new perspective guides and grids, and use non-destructive adjustment layers to explore and enhance colors.

Enabling Connected Creativity