BIC LAUNCHES ITS SECOND ESG SHARE BUYBACK PROGRAM

FOR IMMEDIATE RELEASE                        

BIC LAUNCHES ITS SECOND
ESG SHARE BUYBACK PROGRAM

Clichy, France – January 21, 2022 – BIC announces today the launch of a 40 million euros ESG Share Buyback program¹. The purchase period will start on Monday, January 24, 2022, and end on December 22, 2022, at the latest. The maximum purchase price per share shall not exceed 100 euros.

Exane BNP Paribas will execute the program under the authorization granted by SOCIETE BIC Annual Shareholder Meeting on May 19, 2021, and under the Market Abuse Regulation ("MAR") and the Commission Delegated Regulation (the "Safe Harbour Regulation").

This program, the second of its kind for the Group, is aligned with BIC's Corporate Responsibility Program, and its vision and mission to create and share value with all stakeholders. The outperformance² in purchasing the share over the program's execution will be allocated to the Abdul Latif Jameel Poverty Action Lab (J-PAL) to support research programs related to Education, and the BIC Corporation Foundation for Education.

"I am thrilled to renew BIC's partnership with Exane BNP Paribas and J-PAL. This second innovative ESG share buyback program is further demonstration of BIC's long-term commitment to improving lives through Education, and building a better future for millions of children around the world' said Gonzalve Bich, BIC's Chief Exective Officer. "J-PAL's research on effective tutoring and parent engagement programs that we began supporting in 2021 through our first ESG share buyback will help identify and develop innovative and more inclusive education models. I look forward to strengthening our collaboration with J-PAL's teams in Europe and the U.S. and building on our first partnership."

Approved by BIC's Board of Directors, the program is consistent with BIC's Capital Allocation Policy, which is comprised of:

• investments into operations to sustain organic growth
• targeted acquisitions to strengthen existing activities and develop in adjacent categories,
• Sustainable return to Shareholders, with an objective of ordinary dividend pay-out ratio in the range of 40% to 50% of Normalized EPS, and regular share buybacks.