Financial Advisors in North America Say AI Can Help Grow Their Business, but Adoption Can Be Challenging, Accenture Research Reveals - Seite 2

Among other key findings from the “AI in Wealth Management” research:

• Four in five (80%) financial advisors are ready to adopt more AI-based client engagement and collaboration tools, and 87% believe that AI’s greatest benefit is translating clients’ data into actionable insights.
• Four in five advisors (80%) also prefer to use AI tools to automate time-consuming and manual tasks.
• More than four in 10 advisors (44%) believe that their firm’s culture is the biggest impediment to adopting AI.

“AI can help wealth management firms achieve a strong competitive advantage, and our research tells us that the vast majority of advisors are ready to adopt the technology,” said Keri Smith, Applied Intelligence lead for Accenture’s Banking and Capital Markets industry practices. “But to fully realize the value of AI, insights derived from it must be specific, actionable and easy to understand. Wealth managers need to do a better job creating clear use cases that help advisors serve their clients better or reduce time spent on administrative tasks, all while giving their advisors a voice in the process.”

For more information on the research, visit: www.accenture.com/AdvisorAI.

Methodology
To analyze attitudes toward artificial intelligence among licensed financial advisors, Accenture surveyed 500 advisors from a variety of financial services firms across the United States and Canada, including wealth managers, national and regional banks, private banks, insurance wealth companies, and registered investment advisors. The survey was conducted between January and March 2022.

About Accenture
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