DGAP-News

Embracing the Explosion in Short-Form Video Popularity

DGAP-News: QYOU Media Embracing the Explosion in Short-Form Video Popularity 30.08.2022 / 17:00 CET/CEST The issuer is solely responsible for the content of this announcement. Short-form video content is a craze which has swept social media and offers marketers the best return on investment, according to HubSpot. So how are media and social media outfits capitalizing? This article discusses the issue in relation to Meta Platforms (NASDAQ: META), Alphabet Inc (NASDAQ: GOOGL), Tencent Holdings (OTCMKTS: TCEHY) and QYOU Media (TSX: QYOU) (OTCQB: QYOUF).

QYOU Media (TSX: QYOU) (OTCQB: QYOUF) operates as a media company, producing and distributing content created by social media influencers, artists and digital content creators on television networks, satellite television, over-the-top media and mobile platforms.

The company also manages influencer marketing campaigns for major film studios and key household brands.

The company’s most recent earnings showed that revenue for the quarter ended 30 June 2022 came in at a record of CA$6.88m, up by 163% compared to the same period in 2021. This represents the highest quarterly revenue in QYOU Media’s history.

It’s another quarter of enormous year-on-year growth from the business, which has developed a unique model to capitalize on the popularity of short-form video and the exciting opportunity on offer in India.

The unique offering is a blend of social media marketing and TV entertainment. QYOU Media helps advertisers to connect with influencers on social media, while also producing TV shows constructed from the most popular Indian social media stars’ short-from video content.

It’s a model which ensures simple creation of simple, cheap and engaging shows which are building attractive audiences for advertisers to reach out to on four already thriving channels operated by QYOU Media’s Indian entertainment brand, The Q India.

The channels have found success so far, with The Q’s flagship Hindi language channel being viewed by 113 million people per week, according to stats released in April. More is on the way too, with a new channel dedicated to videogames set for launch in September.