Alkaline88 Will Be Available in Approximately 1,400 Big Lots Stores

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage company, announced today that it received purchase orders for its Alkaline88 1-liter 12 Pack and 16-ounce aluminum bottles from Big Lots.

“We’re pleased to offer two great products to Big Lots shoppers in approximately 1,400 stores throughout the country,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “Our 1-liter 12 pack offers deliciously smooth on-the-go sized bottles by the dozen while our eco-friendly aluminum bottle is infinitely recyclable and provides a crisp, cool option for enjoying Alklaline88.”

Big Lots is an Ohio-based home discount retailer operating in 47 states with approximately 22 million active members in their customer loyalty program. Alkaline88 will ship initial orders at the end of November and expects the products to hit shelves before the end of the year.

“Adding 1,400 new Big Lots locations to Alkaline88’s retail footprint is a big opportunity to attract lots of new Alkaline88 drinkers,” continued Mr. Lazaran. “This is a very significant boost to our brand’s continued growth outside of traditional grocery. Grocery is our strongest channel and, according to Nielsen grocery data for the 52 Weeks ending October 8^th, 2022, Alkaline88 is the 8^th largest value-added water brand and the fastest-growing Alkaline water in the top-ten. We still have significant room for growth there, but we see significant upside in other channels, like specialty retail, where we’ve historically had less distribution. We continue to optimize our production and distribution networks across the country to support strong, efficient rollouts with large retailers like Big Lots.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88.