Nimo TV Launches World-Class Football Game Themed Programs to Further Explore Pan-Entertainment Genre - Seite 2

While joining in the discussions and the quizzes, fans can send football cup-themed special effect gifts. They can also write posts and discuss the Qatar event, interact with other fans, and win prizes in the Nimo TV community.

Deeply Rooted in Emerging Markets, Nimo TV Expands Further into Pan-Entertainment Genre

It can be seen that besides the game live streaming content, Nimo TV has recently expanded the content genre on the platform to pan-entertainment as well. In the meanwhile, after Huya announced its third quarter 2022 financial results, Huya management said at the conference call that beginning in April, Huya strategically adjusted the international business to allocate resources to key areas. Li Meng, Senior Vice President of Huya, said that "we will continue to move forward with our international business, and allocate advantageous resources to Vietnam, Indonesia and the MENA markets. In addition to game live streaming content, we will also provide users with more pan-entertainment content."

A recent report by mobile intelligence firm Sensor Tower* showed that the revenue from global mobile live streaming apps have seen impressive growth since 2020, with the compound annual growth rates reaching 92.2% and 21.2% in 2020 and 2021, respectively, generating revenue of more than $2 billion in 2021. For the first half of 2022, Saudi Arabia and Turkey in the Middle East region ranked the third and fourth place, respectively, in terms of revenue generated from global live streaming apps. During the same period, with regard to global live streaming app installs, three Southeast Asia countries including Indonesia, Philippines and Vietnam are among the top 10 countries globally with largest live streaming app downloads.

It is widely believed that the rapid growth of the pan-entertainment market in the MENA and Southeast Asia is driven by the rapid growth of the digital sector, enhancement of network infrastructure, increasing adoption of smartphones, growing user base and higher willingness to pay among the regions.

Facing the new opportunities in the pan-entertainment field, Nimo TV has embraced market trends by adjusting its business focus. Take the important Vietnamese market as an example, rather than only develop game live streaming content, the platform's core operation in the country has transitioned to the twin-engine development of game live streaming and pan-entertainment content, which means to increase the content proportion of entertainment and leisure live streaming categories covering sports, board games, karaoke, anime and travel challenges, etc.