Strava Acquires Outdoor Adventure Platform, FATMAP - Seite 2

Gopaul said: "We started FATMAP with a mission to make outdoor experiences more accessible. Where other map platforms have been designed for navigating streets and cities, we wanted to build a map designed specifically to help people explore. Joining forces with Strava opens up new exciting possibilities and will accelerate our progress to enable millions more people to explore the world's wild places, safely and sustainably." 

This acquisition follows last year's product enhancements from Strava, including the introduction of new trail sports types and its enhanced suite of routing features to help active people explore and power their adventures. It is also the second acquisition since summer 2022, when the organization acquired Recover Athletics, a prehab and injury prevention app for active individuals. These additions reinforce its steady technology investments to provide active individuals with higher value and access to more tools to plan, motivate and power an active lifestyle on a singular platform.

Strava also recently announced 9 new sports types, including racquet sports, pilates and HIIT. Now supporting 50 different activity types, the community platform continues to grow subscriber benefits, such as ski area mapping, Recover Athletics pre-hab content, Beacon safety tracking, route recommendations, an online route builder, global and personal heatmaps, and segment leaderboards. With these product upgrades, Strava has enacted a price change to reflect the increased benefits. These updates aim to deliver daily value to active people around the world.

For more information on Strava or to start a free subscription trial visit www.strava.com.

About Strava

Strava is the leading subscription platform at the center of connected fitness, with more than 100 million active people in 195 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life. Join the community, find motivation and discover new experiences with a Strava subscription.