Beyond Alternatives Company of TAAT to Launch “Jayvees” Brand at CHAMPS Las Vegas Trade Show

Beyond Alternatives’ inaugural brand “Jayvees” will be launched at the CHAMPS Las Vegas trade show starting on Wednesday, February 8, 2023, featuring an initial selection of combustible and edible products made using novel cannabinoids. Jayvees is the first new brand leveraging the Company’s patent-pending base material formulation.

LAS VEGAS and VANCOUVER, British Columbia, Feb. 06, 2023 (GLOBE NEWSWIRE) -- TAAT GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT”) is pleased to announce that in 2023 its subsidiary Beyond Alternatives LLC (“Beyond Alternatives”) will be pursuing additional applications of the Company’s proprietary base material in emerging market areas. In a press release dated December 22, 2022, the Company announced the Q4 2022 creation of Beyond Alternatives; an entity specializing in the development and commercialization of alternative products in growing categories.

The first brand to be brought to market by Beyond Alternatives is titled Jayvees, and will be launched at the CHAMPS trade show event in Las Vegas; taking place from Wednesday, February 8, 2023 through Saturday, February 11, 2023. More information about CHAMPS can be found on the parent organization’s website at the following link: https://champstradeshows.com/

The base material in Jayvees, which underwent years of development by TAAT Founder Joe Deighan and Chief Science Officer Dr. Cindy Orser, has an advanced patent-pending formulation of reconstituted hemp. In addition to making for a smooth and stimulating smoking experience across a range of use cases for adult consumers, the proprietary formulation of the base material is conducive to an exceptionally high production velocity, allowing for favourable cost efficiency as well as a low barrier to upward scaling of production volume.

Jayvees Brand Overview

Beyond Alternatives’ inaugural brand Jayvees specializes in leveraging novel cannabinoids to provide unique experiences through combustible and edible products. Jayvees will initially offer four smokable varieties (Blue Dream, Menthol, OG Kush, and Tropical), sold in packs of ten sticks referred to as “Jays”. Additionally, Jayvees will offer four CBD-balanced varieties of edible chocolates (Milk Chocolate, Dark Chocolate, Cookies & Cream, and Peanut Butter).