Beyond Alternatives Company of TAAT to Launch “Jayvees” Brand at CHAMPS Las Vegas Trade Show - Seite 2

Beyond Alternatives will commercialize Jayvees through the Company’s existing wholesale distribution infrastructure within the United States, anchored in Las Vegas, Nevada. Additionally, the Company’s Ohio-based subsidiary ADCO Distributors, Inc. (“ADCO”) placed its initial order of Jayvees in January 2023, and will carry Jayvees among its existing range of alternative and legacy products in the convenience category.

Jayvees will be the first brand launched under the Company’s subsidiary Beyond Alternatives. In addition to the four flavours of hemp “Jays” pictured above, Jayvees will offer four CBD-balanced varieties of edible chocolates.

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TAAT Chief Executive Officer Michael Saxon commented, “We’re excited for what’s to come in 2023, as the CPG industry landscape continues to evolve. One of our objectives for this year is to fortify our market presence across multiple categories and geographies. There are many emerging segments where we believe the Company is favourably positioned to become an early entrant through Beyond Alternatives. Leveraging our ADCO distribution business will allow the product to get to market faster, and allow us to diversify our revenue streams. Jayvees will be Beyond Alternatives’ first brand to enter the market, and we are looking forward to launching its initial range of products at the CHAMPS trade show in Las Vegas.”

On behalf of the Board of Directors of the Company,

TAAT GLOBAL ALTERNATIVES INC.

“Michael Saxon”

Michael Saxon, CEO and Director

For further information, please contact:

TAAT Investor Relations
1-833-TAAT-USA (1-833-822-8872)
[e-mail]

THE CANADIAN SECURITIES EXCHANGE (“CSE”) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS RELEASE, NOR HAS OR DOES THE CSE’S REGULATION SERVICES PROVIDER.

About TAAT Global Alternatives Inc.

TAAT is a vertically integrated consumer product and distribution company, generating more than CAD $90 million in overall gross revenue annually. TAAT is strategically expanding its product categories including tobacco and reduced-risk alternatives, hemp, kratom, and other emerging CPG segments. TAAT has facilities to include a processing plant in Nevada as well as a distribution centre in Canton, Ohio, leveraging existing retail shelf space and pipelines into national wholesale channels.