Dynamic Yield Launches Element, Bringing the Power of Mastercard to Personalization - Seite 2

Mastercard acquired Dynamic Yield in 2022 to strengthen its suite of consumer engagement and loyalty services, helping brands deliver more effective and trusted experiences across channels. The Element suite of Mastercard applications and extensions are available for subscribed customers in Experience OS; availability of each application may vary across regions. Mastercard embeds best in class privacy safeguards into all of our products and services in line with a thorough Privacy by Design approach and anonymizes data to produce aggregated trends and insights. We employ rigorous standards to ensure the safety and security of data not only within Mastercard, but with all our partners and vendors as well.

Learn more about Element, Mastercard Services, and Experience OS.

About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. www.mastercard.com

About Dynamic Yield
Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield’s Experience OS, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.

¹ The value of getting personalization right—or wrong—is multiplying
² The State of Personalization Maturity - 2023
³ Mastercard SpendingPulse solutions unlock market intelligence on consumer spending by measuring in-store and online retail sales across all forms of payment

View source version on businesswire.com: https://www.businesswire.com/news/home/20230315005198/en/

The Mastercard Registered (A) Stock at the time of publication of the news with a raise of +0,08 % to 329,4USD on Tradegate stock exchange (15. März 2023, 09:42 Uhr).