Adobe Summit 2023

Driving Experience-Led Growth

Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit 2023 – the world’s largest Digital Experience Conference – by unveiling a wide range of product innovations across Adobe Experience Cloud, the world’s leading customer experience management solution, and Adobe Creative Cloud, the world’s leading platform for creating compelling content, together empowering brands to drive experience-led growth.

As content becomes the critical foundation of next-generation digital experiences, new Adobe innovations are connecting Experience Cloud and Creative Cloud to optimize content creation, delivery and measurement. At Adobe Summit, Adobe debuted new Adobe Sensei GenAI services, including Adobe Firefly – a new family of creative generative AI models, first focused on image generation and text effects – as well as new generative AI innovations across Adobe Experience Cloud to power end-to-end marketing workflows. The company also announced new Adobe Product Analytics and a reimagined content management solution enabling marketers to self-serve website and mobile app edits.

To accelerate and democratize creative development at enterprise scale, Adobe unveiled Adobe Express for Enterprise, empowering anyone within an organization to rapidly create and iterate content, regardless of their creative skill level. Adobe also announced the world’s first comprehensive Content Supply Chain solution, made possible through Creative Cloud and Experience Cloud innovations that connect popular tools for planning, creating, reviewing and distributing creative collateral so teams can come together to meet growing content demands in less time.

“As the digital economy continues to expand, profitable growth will come from connecting the complete customer experience - from acquisition to engagement and retention,” said Anil Chakravarthy, president, Digital Experience Business at Adobe. “Our latest Adobe Experience Cloud innovations uniquely connect customer experience creation and management, empowering brands to efficiently scale, unify and personalize digital experiences across surfaces, and achieve sustained, experience-led growth.”

Industry Momentum

Adobe Experience Cloud is the industry’s leading platform for delivering, measuring and personalizing customer experiences, now relied upon by over 12,000 customers – including 87% of Fortune 100 companies and 74% of Fortune 500 companies – with support from 4,000 global ecosystem members and 450 Adobe Experience Platform partner integrations. Adobe Experience Cloud has continued to gain traction across multiple verticals by introducing solutions to alleviate industry-specific pain points.