Dairy MAX and Gaming Community Network Host Second Annual Madden NFL Tournament To Promote Nutrition and Healthy Lifestyles Among Texas Students

One Talented Madden 23 Student Champion Will Win the Opportunity to Live Like the Dallas Cowboys for a Day as Part of the Nationwide "Fuel Up to Play 60" Program

FRISCO, TX / ACCESSWIRE / May 2, 2023 / Dairy MAX, one of the leading regional dairy councils in America, and Gaming Community Network (GCN), a GameSquare Holdings, Inc. company, announced the second annual "Fuel Up to Play 60 Madden NFL 23 Open Tournament." The tournament is part of an online EA SPORTS Madden NFL 23 competition for students in the Dallas Cowboys' viewing area, which tests local, middle and high school students' gaming skills for an opportunity to play Madden 23 on a live broadcasted final event and the chance to Live Like the Dallas Cowboys for a Day. The tournament aims to educate the youth gaming community on the importance of fueling their body with healthy foods so they have the energy to play their game.

Foto: Accesswire

"Hosting the Fuel Up to Play 60 Madden NFL 23 Open Tournament with Gaming Community Network offers us a unique opportunity to meet younger consumers exactly where they are," said Marty McKinzie, Chief Growth Officer, Dairy MAX. "Reaching this key consumer audience in a virtual space where they are most receptive allows us the opportunity to craft proper nutrition messaging that is lasting and impactful."

In April, students in the Dallas Cowboys' viewing area had an opportunity to compete at The Salvation Army North Texas Youth Education Town to qualify to play on a live broadcasted final on May 12. In addition to playing against a Dallas Cowboys Alumni Player on stream, the grand prize winner will receive free Raising Canes for a year and will become an honorary Dallas Cowboys player for a day. The final event will be broadcasted on Twitch at GCN.gg, on YouTube at GCN_gg, and all are encouraged to tune in.

As the Official Nutrition Partner of the Dallas Cowboys, Dairy MAX promotes the importance of healthy, balanced eating for performance in school, in-game, and on the field. As part of the National Football League and National Dairy Council's "Fuel Up to Play 60" campaign, which aims to help students take steps to own and improve their health, including physical activity and healthy eating, the Fuel Up to Play 60 Madden NFL 23 Open Tournament helps solidify the commitment Dairy MAX has made to this mission.