Introducing BEAUTY&YOU 2023

Supporting The Next Generation Of Indian Beauty Entrepreneurs and Creators - Seite 2

“Having played a critical role in building India’s beauty landscape over the last decade, we are excited to discover and enable homegrown brands to scale and realize their full potential by sharing our knowledge and distinct retail expertise. NYKAA and The Estée Lauder Companies were born out of an entrepreneurial vision. The opportunity to give back to the vibrant Indian entrepreneurial ecosystem makes BEAUTY&YOU a truly special program,” said Anchit Nayar, Executive Director & CEO, NYKAA Beauty.

The 2023 program introduces two new awards to broaden the reach of the initiative. Scientists and labs, photographers, and filmmakers, key members of the beauty ecosystem, are invited to apply alongside beauty company founders.

2023 Prize Program

The following prizes are open to founders, companies, and creatives meeting specific application criteria available (www.beautyandyouawards.com/application-criteria). The following awards will be presented across categories in Skin Care, Make Up, Hair Care, Personal Fragrance, and Home Fragrance:

• IMAGINE: Pre-launch beauty concepts
• GROW: In-market beauty concepts
• BREAKTHROUGH: Innovation in active ingredients that address key issue areas for the Indian consumer
• CREATE: The next generation of creative talent (e.g., photographers, filmmakers etc.) submitting work around the theme of ‘Experiential Beauty in India’

In addition, the program will have two Jury Prizes awarded to the brand with the most community support and the brand demonstrating the most innovative Corporate Social Responsibility (CSR) programming.

Among other resources, BEAUTY&YOU provides award recipients with financial support (prize pool up to 4 Crore or $500,000), distribution access, mentorship, and access to research and innovation resources.

“The BEAUTY&YOU Awards have been a game-changer for Skinvest and the ongoing support and guidance we receive from the ELC and NYKAA teams [has] been instrumental in our growth,” said 2022 GROW Prize winner and Skinvest Founder Divya Malpani. “The program has not only accelerated our success but also allowed us to learn from industry gurus, connect with fellow leading founders, and strengthen our vision for the future. I am immensely grateful to ELC and NYKAA for establishing BEAUTY&YOU in India.”