CAN-AM AND THE SHOE SURGEON UNVEIL SPECIAL COLLABORATION TO CELEBRATE THE THRILL OF THE RIDE - Seite 2

The vehicles and riding shoes were created using three distinct themes: "Inclusivity," "Can-Am Heritage," and "The Love of the Ride."

The "Inclusivity" theme unlocks Can-Am's dedication to promoting inclusivity in its mission to make the open road accessible to all. This custom package uses different leathers and colors as a symbol of diversity. The patchwork design portrays how each person's individuality plays a role to create something bigger and beautiful.

The "Brand Heritage" theme celebrates Can-Am's 50-year history of innovation and excellence through premium leather, exotic and textural finish materials, precision craftsmanship, and luxurious details on both machine and riding shoes. It uses gold accents combined with dark tones and hints of red for an elegant and distinct look.

The "Love of the Ride" theme is sure to bring smiles, just like riding a Can-Am Ryker, where people, regardless of riding experience, can feel a rush with the simple twist of a throttle. The design pushes beyond riding, evoking a distinct look with padded quilting textures that symbolize the peace of mind of riding on three wheels. It also creates an unconventional artistic expression, which ties with how Can-Am loves to expand boundaries.

Together, the custom packages celebrate that the open road is for all. Launched in 2019, the Can-Am Ryker has quickly become a favorite among new riders. In fact, more than 50 percent of Ryker owners are new to riding, and nearly 35 percent of Ryker owners are women, which is far greater than the industry average¹. Also, Can-Am 3-wheel vehicles retail has more than doubled in the last four years, generating most of the industry growth.

Click here to learn more about the Can-Am x The Shoe Surgeon designs. To find out more about the complete lineup of Can-Am 3-wheel vehicles, visit www.CanAmOnRoad.com and follow @canamonroad on social media.

About BRP

BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines and exploring new low voltage and human assisted product categories. Headquartered in Quebec, Canada, BRP has annual sales of CA$10 billion from over 130 countries and a global workforce of close to 23,000 driven, resourceful people.