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Vectron subsidiary acardo grows significantly through new contracts
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- acardo expands check-out couponing network by 3,500 stores (+166%)
- 85% of German households reached through acardo's medium
- Targeting based on real purchase data for effective sales increase
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EQS-News: Vectron Systems AG / Key word(s): Expansion |
- Number of check-out couponing stores rises to over 5,600 (+ 166 %)
- Medium reaches 85% of all German households (NielsenIQ)
- Targeting based on real purchase data
- Effective increase in sales for consumer goods manufacturers
Münster, 24 January 2024: acardo group AG (acardo), a wholly owned subsidiary of Vectron Systems AG, is expanding its check-out couponing network by an additional 3,500 stores. With the current expansion, acardo now operates the largest check-out couponing network in the German food retail sector, comprising over 5,600 stores. Customers can now be targeted at the checkout in Kaufland, EDEKA, Hit and Müller stores nationwide. This is made possible by targeting coupons based on actual purchasing behavior. This allows brand manufacturers and retailers to target their customers with individual incentives and messages, retain them and reward frequency and loyalty. This avoids wastage and makes brand investments measurable. It is therefore no coincidence that check-out couponing is considered the most successful coupon medium of recent years.
Via acardo's retail network, coupons can be displayed and redeemed before the purchase in the flyer, in-store at the shelf, at check-out and via various digital channels. The aim is to orchestrate the content between and within the channels, as is currently possible at Müller, for example. Based on the NielsenIQ household panel, coupon and clearing specialist acardo puts the maximum household reach at just under 35 million. That is just under 85 per cent of German households.
Coupons are printed using the existing receipt printer in the checkout system. This solution does not require any additional hardware in the shops, making it a cost-efficient and process-optimised choice for retailers.
So far, the acardo solution has been successfully implemented in around 2,100 stores, including at well-known companies such as EDEKA, Budni, Kaufland, Müller and Dohle. From January 2024, this list will be expanded to include a further 3,500 stores in the EDEKA regions of Minden, Southern Bavaria and Southwest Germany.
- Medium reaches 85% of all German households (NielsenIQ)
- Targeting based on real purchase data
- Effective increase in sales for consumer goods manufacturers
Münster, 24 January 2024: acardo group AG (acardo), a wholly owned subsidiary of Vectron Systems AG, is expanding its check-out couponing network by an additional 3,500 stores. With the current expansion, acardo now operates the largest check-out couponing network in the German food retail sector, comprising over 5,600 stores. Customers can now be targeted at the checkout in Kaufland, EDEKA, Hit and Müller stores nationwide. This is made possible by targeting coupons based on actual purchasing behavior. This allows brand manufacturers and retailers to target their customers with individual incentives and messages, retain them and reward frequency and loyalty. This avoids wastage and makes brand investments measurable. It is therefore no coincidence that check-out couponing is considered the most successful coupon medium of recent years.
Via acardo's retail network, coupons can be displayed and redeemed before the purchase in the flyer, in-store at the shelf, at check-out and via various digital channels. The aim is to orchestrate the content between and within the channels, as is currently possible at Müller, for example. Based on the NielsenIQ household panel, coupon and clearing specialist acardo puts the maximum household reach at just under 35 million. That is just under 85 per cent of German households.
Coupons are printed using the existing receipt printer in the checkout system. This solution does not require any additional hardware in the shops, making it a cost-efficient and process-optimised choice for retailers.
So far, the acardo solution has been successfully implemented in around 2,100 stores, including at well-known companies such as EDEKA, Budni, Kaufland, Müller and Dohle. From January 2024, this list will be expanded to include a further 3,500 stores in the EDEKA regions of Minden, Southern Bavaria and Southwest Germany.
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