New Gillette Partnership Helps to Empower the Next Generation of Men Through the Power of Sport

Gillette, the world’s leading expert in men’s grooming, announced today a new partnership with the National Basketball Youth Mentorship Program (NBYMP). The partnership aims to help boys in Canada grow into the best men they can be by providing more access to positive role models and fostering the confidence-building benefits many youth experience when playing basketball. With Gillette’s support, NBYMP is poised to power its in-person mentorship events and workshops, virtual mentorship services, and its youth education in underserved communities in more ways than ever before.

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Toronto Raptors Players Gary Trent Jr. and Gradey Dick join Gillette to celebrate its new partnership with National Basketball Youth Mentorship Program. The partnership aims to provide more boys in Canada with access to positive role models. (Photo: Business Wire)

“At Gillette, it’s our goal to provide the men of today and the men of tomorrow with the tools they need to be their best selves,” said Kimberly Legg Brand Director, Grooming Canada at P&G. “We are looking forward to supporting NBYMP as they continue to provide youth in Canada with access to positive role models both on-and-off the basketball court.”

According to NBYMP, positive role models can play a significant role in lives of youth by guiding and supporting them along their paths. No matter the type of relationship a role model has with a youth — be it a parent, an extended family member, an older sibling, a coach, a teacher, a mentor — the impact is undeniable.

A recent survey by Gillette helps illustrate the positive impact role models can have on young men.

• 84% of young men say having a role model can help them become a more caring person¹
• 86% of young men believe a role model can help them be themselves¹
• 76% of young men who have a role model agree they’re confident about their future¹

“Our goal at NBYMP is to positively impact the lives of youth in Canada and to give back to the next generation,” said Kevin Wilson, Founder and President of the NBYMP. “We are thrilled to have Gillette as a partner. Through this partnership, we plan to expand our mentorship and education services across Canada and reach even more Canadian youth.”