New Gillette Partnership Helps to Empower the Next Generation of Men Through the Power of Sport - Seite 2

Continuing Gillette’s support for basketball in Canada

Gillette is the official shave and beard care partner of the Toronto Raptors and has celebrated the partnership since 2022 with the ‘Choose Your Game Face’ campaign. 'Choose Your Game Face' highlights that the choice between a clean-shaven look, bearded, or wearing a style in between, is part of the decision men face every day when they’re preparing to be the best version of themselves.

‘Choose Your Game Face’ features Toronto Raptors players Gradey Dick and Gary Trent Jr. – both of whom believe in the positive impact that role models can have on the next generation.

“My dad has been my mentor my whole life. He ingrained in me that you have to put in the extra work and go the extra mile to get to where you want to be,” said Gary Trent Jr. “It made a big impact on my life, and I believe all boys should have access to mentorship to help them be their best selves.”

“Being a positive role model for my community is very important,” said Gradey Dick. “Any platform that I have, I’m going to use it to give back.”

Bringing Gillette’s global ambition to Canada

For more than 120 years, Gillette has been committed to helping men look, feel and be their best. This goes beyond products. Gillette has the ambition to positively impact millions of boys through the power of role models. By working with partners, including NBYMP in Canada, Gillette is enabling meaningful connections and introducing the next generation of boys to the benefits of mentorship.

For more information about Gillette and its wide range of products to help men look and feel their best, please visit Gillette.ca.

About Gillette

For more than 120 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.ca. To see our full selection of products, visit www.gillette.ca.