Naturalizer Debuts Gen N Project Series with Deepica Mutyala, Live Tinted Founder

Naturalizer, a lead Caleres (NYSE:CAL) brand and the fashion footwear brand that put women first, first by revolutionizing how women’s footwear is made, unveils the Gen N Project for spring 2024. Deepica Mutyala, founder & CEO of Live Tinted, is the inaugural partner in the collaboration series, which was born out of the belief that inclusivity and transparency can inspire a more comfortable future for all women.

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Deepica Mutyala, founder & CEO of Live Tinted, collaborated with Naturalizer on a capsule collection of footwear as part of Naturalizer's Gen N project. (Photo: Business Wire)

Naturalizer created the Gen N Project to advance the ideals of comfort for women through a series of partnerships with women and brands inspiring the future with their actions. It is a collective of women who share a common vision in the pursuit of design, content and cultural innovation, that champions the unstoppable power of women. Naturalizer’s partnership with Deepica kicks off this series in which the brand will be tapping global thought leaders who are each using their voice, platform and products to inspire a more inclusive world for women.

Deepica has dedicated her career and inclusive beauty brand, Live Tinted, to championing multicultural beauty and creating a platform that gives voice to underrepresented individuals. Her mission to change the beauty narrative, standing for equal representation, perfectly complements Naturalizer’s constant pursuit of innovating for inclusivity. Deepica strongly believes that transparency should color every action one takes, and she and Naturalizer have a shared ambition to normalize and advocate for inclusivity for every woman.

With this mission, Deepica selected Unicorn Island Fund to be the benefitting charity for the Naturalizer capsule. Deepica and Naturalizer are proud to support the work of Unicorn Island Fund to change how girls and women are seen, heard and valued.

Deepica states, “My intention is to lead by example, to show other brands they can do it too. I hope for a future where we no longer have to call out inclusivity or representation. That it can just exist.” She continues, “It’s been a dream of mine to do a fashion collaboration. Finding the right partner that embraces my vision, my message of inclusivity and representation. It felt clear to me that Naturalizer is aligned with the same values as Live Tinted and that is why I chose them.”