Naturalizer Debuts Gen N Project Series with Deepica Mutyala, Live Tinted Founder - Seite 2

The collaboration’s limited-edition capsule named Illuminate will make its debut in March 2024. The easy-to-wear slide was designed with the busy lifestyle of today’s woman in mind. It is offered in two heel heights, true to Naturalizer’s iconic comfort and fit, and three transparent tints called 1, 2, and 3, mirroring the naming philosophy of Live Tinted’s concealer shades.

Angelique Joseph, senior vice president of design and development at Naturalizer, says, “Deepica brought meaningful intention to the partnership, challenging us to weave in the symbolism of transparency in some capacity in the shoe design. Illuminate was created using a new material for Naturalizer that allows your own skin color to be seen through the three semi-transparent tones of the shoes, allowing every woman to find the shade that celebrates her skin tone, making her feel seen.”

The Naturalizer x Deepica Mutyala campaign merges beauty with fashion. In a series of intimate portraits captured by Daymion Mardel with makeup done by Daniel Martin, Deepica, along with entrepreneur and journalist Lauren Chan, and body positivity activist Khrystyana, were asked to illuminate their true selves. The women are wearing Live Tinted makeup throughout the campaign.

The collaboration launches on March 20, 2024. The Illuminate will retail for $125 and be available at Naturalizer.com and Nordstrom.com.

Learn more about the Gen N Project here and follow @Naturalizer to see what comes next.

About Naturalizer:

Naturalizer put women first, first. A shoe designed to the contours of a woman’s foot didn’t exist, so we created it. The result? Comfort. It’s why we exist. Forever elegant styles with our beautiful fit in sizes 5M-12W and everything in between. Our legendary emphasis on fit revolutionizes how shoes are made every day. Our mission of inclusivity supports our vision to have every woman in our shoes.

About Deepica Mutyala:

Deepica Mutyala is the Founder & CEO of Live Tinted, renowned, South-Asian American beauty entrepreneur on a mission to champion multicultural beauty through brand/products, community, conversation, and awareness – working to create a beauty brand where everyone feels seen and changing the beauty industry to broaden what's considered beautiful with the power and voice of both her personal and Live Tinted platforms. Mutyala rose to the forefront of the beauty industry in 2015 when her YouTube video, depicting a beauty hack to cover dark undereye circles using red lipstick, went viral – now boasting over 10 million views. Since then, Mutyala has been recognized by some of today’s most prestigious publications for her achievements in the beauty space, including accolades such as her 2022 dedicated feature as a TIME Magazine Next Generation Leader. Today, Mutyala's brand is sold across channels including DTC, on LiveTinted.com, and at top beauty retailers Ulta Beauty nationwide– the first South-Asian brand in the prominent retailer—and in-store and online at Sephora Canada. Follow her journey to revolutionize beauty at @LiveTinted and @deepica.