Hampton by Hilton Looks to the Future with Innovative North American Prototype and a Refreshed Visual Identity

Hampton by Hilton, Hilton’s global powerhouse brand with 3,000 properties worldwide, is reinforcing its brand strength and dedication to innovation with the announcement of a new cutting-edge North American prototype and the unveiling of a refreshed global brand identity. These endeavors signify Hampton’s steadfast commitment to pushing boundaries and redefining the category which it pioneered. Hampton, the industry’s dominant upper-midscale hotel brand, is consistently recognized for its category-leading financial performance, best-in-class stay experience, and strong guest loyalty. As an unparalleled guest favorite and the No. 1 hotel brand to franchise for 15 consecutive years, Hampton sets the standard for its category and continues to raise the bar, earning more five-star social media reviews than any other hospitality brand. The next stage in Hampton’s brand evolution will position this premium and beloved brand for an even brighter future in the next era of travel.

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Hampton by Hilton's new North American prototype is poised to set new benchmarks in hospitality design and efficiency, embodying Hampton’s commitment to continuous evolution, growth, and service excellence. (Photo: Hilton)

“Hampton is more than a hotel brand; it’s the heartbeat of our business,” said Chris Silcock, president, Global Brands and Commercial Services, Hilton. “From its humble beginnings to becoming a global force, Hampton has consistently maintained its position as a true industry leader, rooted in a strong commitment to service and quality. As we navigate the ever-changing hospitality landscape, Hampton has once again evolved to adapt to the changing development landscape and evolving guests’ needs. Hilton’s continued investment in Hampton further cements its enduring success as a market leader and premium performing brand for both owners and guests.”

“With a legacy of leadership and performance spanning four decades, Hampton by Hilton continues to stand as a beacon of humanity, connecting people from around the globe and delivering a reliable and friendly stay in each one of our hotels,” said Shruti Gandhi Buckley, senior vice president and brand leader, Hampton by Hilton. “As we unveil our new North American prototype and refreshed visual identity, we embark on an exciting new chapter for Hampton. This is a celebration of our core values and signifies a renewed commitment to our owners, guests, and team members. While Hampton continues to evolve and innovate, our unwavering commitment to the 100% Hampton Guarantee of delivering an exceptional stay and genuine hospitality creates an experience guests are willing to pay a premium for.”