Hampton by Hilton Looks to the Future with Innovative North American Prototype and a Refreshed Visual Identity - Seite 2

Unveiling New, Cutting-Edge North American Prototypes and Renovation Packages

The North American prototype, slated for its first hotel opening in early 2025, is poised to set new benchmarks in hospitality design and efficiency, embodying Hampton’s commitment to continuous evolution, growth, and service excellence. As part of a broader initiative to ensure Hampton remains a hospitality industry leader for decades to come, the prototype refresh is designed for greater adaptability to various market conditions and site restrictions while creating an enhanced guest experience.

The prototype updates, informed by guest and owner insights as well as design trends, feature thoughtful, modern design with timeless elements that not only provide improved guest functionality and comfort but also optimize cost to build, operate, and renovate for owners. The cost-efficient and design-forward North American prototypes are available for both Hampton Inn and Hampton Inn & Suites. Key updates will:

• Optimize Revenue-Generation Opportunities for Hampton Inn & Suites prototype by increasing total key count within the same footprint and optimizing the Suite room layout for better site efficiency.
• Drive Cost-Savings by up to 6% on new FF&E packages compared to previous packages for both new builds and renovations.
• Elevate the Iconic Exterior to include a simplified entrance canopy, subtle adjustments to the color scheme and an added exterior patio for social gatherings.
• Enhance the Guest Welcome by repositioning the front desk, adding a localized feature wall and flexible multi-use space, and relocating the retail shop to a more prominent location within the lobby area, which will drive increased revenue.
• Balance Function and Comfort in guest rooms with the addition of a multi-functional task table, improved bathroom design, enlarged windows to increase natural light, and optimized in-room guest storage solutions.
• Introduce Two Modern, Uplifting Décor Packages inspired by the beauty of America’s landscapes and the vibrancy of its cities.

Hampton also remains dedicated to ensuring every guest experience exceeds expectations, rooted in its long-standing commitment to providing reliable and friendly service. With the backing of the 100% Hampton Guarantee, guests can trust that Hampton will always make it right, every time. This steadfast commitment to service, branded “Hamptonality,” is a key differentiator, driving guest loyalty and superior performance. Renowned for setting the standard in service excellence, Hampton’s consistent delivery of exceptional experiences has earned it a reputation as a beloved brand that guests return to again and again.