Hampton by Hilton Looks to the Future with Innovative North American Prototype and a Refreshed Visual Identity - Seite 3

Introducing Hampton’s Refreshed Visual Identity

Hampton partnered with global branding agency Jones Knowles Ritchie (JKR) to create a distinctive brand identity that solidifies its position as an innovative leader and establishes Hampton as the most guest-centric brand in the hospitality industry. The design draws inspiration from Hampton's pioneering spirit and hospitality heritage, while also being tailored for future global expansion. The refreshed identity conveys the brand's human touch, welcoming guests into a world of comfortable and enjoyable travel through its visual language by featuring approachable illustrations that celebrate traveler diversity, refined script, a carefully selected color palette and custom typography.

The brand also identified a set of signature experiences to drive brand distinctiveness and delight guests. By understanding guests' needs at crucial moments during their stay and recognizing Hampton's unique strengths, two experiences were identified: Hampton's exceptional sleep experience and the iconic Hampton Waffle. The Hampton Sleep Happy experience includes everything you need for a perfect night's rest, and the Hampton Waffle – something that's already famous – will now be elevated to show up in fresh and unexpected ways, including seasonal waffle flavors and integration into Hampton’s new team member wardrobe program.

To ensure that the refreshed brand identity resonated as modern and globally relevant while upholding its existing reputation, the brand conducted research with thousands of consumers across three continents. The updated visual identity honors the brand’s legacy of being a trusted, reliable, and friendly brand, retaining equity in the areas that Hampton is known for today while modernizing to meet the travel needs of global consumers.

To ensure a cohesive and immersive brand experience for guests, the refreshed Hampton by Hilton visual identity will roll out across all brand activities, marketing, and communications, and be integrated globally at the property level, throughout 2024.

For more information about Hampton by Hilton, visit stories.hilton.com/hampton.

About Hampton by Hilton

As the No. 1 ranked lodging franchise for the last 15 years by Entrepreneur, Hampton by Hilton — including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton — serves quality-driven and value-conscious travelers at 3,000 properties in 40 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern and spacious rooms, complimentary Wi-Fi and free hot breakfast. Hampton by Hilton is committed to delivering an exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee . Experience a positive stay at Hampton by Hilton by booking at HamptonbyHilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hampton by Hilton at stories.hilton.com/hampton, and follow the brand on Facebook, Instagram and Twitter.