The Real, Official Announcement of the Malmö Oat Milkers

Oatly to Form MiLB’s 121st Team

Following weeks of speculation, website leaks, and lackluster Reddit comments, the world’s original and largest oatmilk company finally reveals top secret plans to bring the league’s 121^st team to a city near you – but definitely not to Malmö, Sweden, which would be cool, but there’s no baseball stadium there

MALMÖ, Sweden, March 28, 2024 (GLOBE NEWSWIRE) -- Oatly, the world’s original and largest oatmilk company, is pleased to announce yet another corporate sponsorship innovation, bringing The Malmö Oat Milkers to Minor League Baseball (MiLB). The announcement of the league’s 121^st team, made during MLB Tonight’s March 27 evening broadcast, is part of the oatmilk company’s ongoing multi-year partnership with the league as its first-ever national plant-based, non-dairy sponsor, and pays homage to Oatly’s home city of Malmö, Sweden.

Questions such as “the Malmö whats?” “how do I even pronounce that?” and/or “what is oatmilk?” as well as statements including “I don’t get it, and I just want to watch baseball” are appropriate and, frankly, not shocking. Luckily, the public relations department at Oatly is prepared to respond to these thoughtful and important questions with equally thoughtful, but perhaps slightly less important answers, which could bring either more clarity or more confusion to the situation.

ALL TEAMS GET A CHANCE TO BE OAT MILKERS
All of MiLB’s already existing 120 teams will each play one game this season as the Oat Milkers – making the Oat Milkers more than just the 121^st team of MiLB, but also an occasion for players to wear non-generic, but also non-outlandish pink accented jerseys for nine entire innings. Fans are under no obligation to wear Oat Milkers’ gear, but we – the corporate sponsors – would love that.

“Our first season of partnership with MiLB brought Oatly, an oatmilk company from Sweden that knows very little about baseball, further into Minor League Baseball hometowns – tapping into uncharted territory and new audiences for our brand. We’re very excited to continue on this path with the launch of The Malmö Oat Milkers, the only sports team of its kind (that we know of at least),” said Armando Turco, SVP Global Brand & Creative at Oatly. “We’re not the type of brand to slap our logo on a jersey and walk away (cue the small minority of fans that will in fact want us to walk away). Instead, our goal was to do our small part to add something to the fan experience, and to rethink the very notion of ‘sponsorship’ by creating something entirely new and characteristically irreverent. We’re hopeful that MiLB fans will reward us by opening their hearts, minds, and fandom to the Oat Milkers, and cheer us on as we take to fields all across the USA.”