Your TV Just Got Better with New Updates from Roku

Roku, Inc. (NASDAQ: ROKU) is making your TV better than ever, with more ways to personalize and elevate your viewing experience. Over the next few months, Roku is introducing Backdrops, Roku Smart Picture, and updates across browse, discovery, and the mobile app across all U.S. devices. Plus, cars will be hitting the roads of Roku City, bringing our iconic digital downtown to life even more. Today’s updates further demonstrate Roku’s commitment to providing a best-in-class TV streaming experience.

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Roku’s new feature Backdrops instantly transforms your TV into a work of art and makes it the centerpiece of the house. (Photo: Business Wire)

“We want our platform to be relevant to how you watch TV, whether you purchased a device today or years ago,” said Preston Smalley, Vice President of Viewer Product at Roku. “With personalized Backdrops to suit your mood, Smart Picture for crystal-clear visuals, and better ways to help decide what to watch, we’re setting a new standard for streaming excellence. This is the future of TV, tailored just for you by Roku.”

Turn your TV into a masterpiece with Backdrops

The state of your TV can shift the mood of your home. Research* shows that 86% of TV buyers want a TV that fits in seamlessly with their decor. Roku’s new feature Backdrops instantly transforms your TV into a work of art and makes it the centerpiece of the house. Simply browse through a wide catalog of free delightful artwork, including famous classics, museum collections, abstract designs, and more, and choose the art to update the vibe of your room. Users can select their favorite artwork or easily upload digital art or family photos to curate their very own collection to display.

Get the best picture quality automatically with Roku Smart Picture

A Harris Poll survey commissioned by Roku** shows that about 91% of smart TV viewers don’t adjust picture settings often as they watch different types of content, such as sports or movies. Yet 70% of smart TV buyers say picture quality is a key feature when purchasing a TV***. With Roku Smart Picture, you can get the best picture quality for your Roku TV device without having to change the settings. As apps stream, Roku Smart Picture adjusts the backlighting, uniformity, and colors based on the type of TV. Additionally, Roku Smart Picture automatically optimizes the brightness and colors and selects the best picture mode—i.e., sports, movies, vivid, and standard—for the content you’re watching, offering a better TV viewing experience.