Roku Pro Series Arrives with Elevated Features and Design in a TV Made for Streaming

Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, announced their new premium televisions, the Roku Pro Series, are now available at Best Buy stores and online at BestBuy.com, Amazon.com, and Walmart.com. Combining advanced picture innovations with an elegant design, immersive side-firing audio, a new Voice Remote Pro, and Roku’s #1 selling TV operating system in the U.S.**, the Roku Pro Series TV is the ultimate TV made for streaming.

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Roku's new premium televisions, the Roku Pro Series, are now available at Best Buy stores and online at BestBuy.com, Amazon.com, and Walmart.com. (Graphic: Business Wire)

To make what you’re watching pop off the screen, the Roku Pro Series features mini-LED backlighting for deep blacks and dazzling highlights, with a 4K, QLED, 120Hz panel that produces more than a billion colors along with HDR10+ and Dolby Vision IQ to bring content to life. Powering the Pro Series is an all-new flagship processor and upgraded memory architecture, making these TVs the snappiest Roku devices ever. The Pro Series also comes equipped with a dedicated neural processing unit (NPU) that allows Roku Smart Picture Max to automatically adjust picture settings. To complete the viewing experience, Roku Soundstage Audio projects sound out and around the viewer through the Pro Series’ new side-firing speakers, for rich spatial effects and deep bass.

“For years, we’ve been invested in making the picture great for the shows and movies you’re watching—and now we’ve added the simplicity of automation,” said Chris Larson, Vice President, Retail Strategy, Roku. “Our Pro Series TVs not only look and sound beautiful; they also give our customers the best possible viewing experience, no matter what they’re watching.”

Picture quality is a key feature for 70% of smart TV viewers when purchasing a TV***. While many TVs come with settings that enhance the picture for content, ranging from sports to movies to animation, only 9% of smart TV viewers often adjust those settings as they watch different types of content, according to a Harris Poll study commissioned by Roku****. To address this, all Roku TV models—even those from a decade ago—will get Roku Smart Picture with an automatic software update.