Snipp Interactive Announces Record First Quarter Bookings

VANCOUVER, BC / ACCESSWIRE / April 16, 2024 / Snipp Interactive Inc. ("Snipp," the "Company") (TSX-V:SPN)(OTC PINK:SNIPF), a global provider of digital marketing promotions, rebates, and loyalty solutions, is pleased to announce that its first quarter bookings exceeded $9.0MM, its highest quarterly bookings recorded in its history. Snipp defines bookings as future revenue from signed customer contracts to be recognized in future periods based on IFRS principles.

The geographical diversity of the Company's bookings and the contribution from new clients was also worth noting. Bookings that originated from EMEA exceeded $1MM for the first time in Snipp's history. New clients, industries, and agencies represented over $2.5MM of the bookings total, while the remaining bookings came from repeat and renewal business relationships, reaffirming Snipp's track record of delivering exceptional value and service continuity at a time when there is industry consolidation amongst our peer set.

Atul Sabharwal, Founder of Snipp, commented, "We are thrilled to announce our first quarter record bookings, which continue to reflect strong returns on the investments we've made in our talent and our platform. The first quarter marks a milestone for Snipp with momentum attributed to broad execution across our pipeline, which continues to hold significant opportunities and promising visibility for the quarters ahead. EMarketer estimates that the total addressable market for our platform and services exceeds $80b in the United States alone. Our focus on profitable growth remains a primary objective in 2024. The recent bookings execution signifies strong progress towards our goal of returning to normalized gross margins that exceed 50%. It's also worth noting that the bookings announced today are independent of our current initiatives with Gambit and SnippMedia which we look forward to updating investors on in the near future."

More information about our platform and solutions can be found at https://www.snipp.com/

About Snipp

Snipp Interactive Inc (TSX-V: SPN; OTCPK: SNIPF) is a Platform-as-a-Service (PaaS) company in the global loyalty and promotions sector. Snipp's proprietary and modular SnippCARE (Customer Acquisition, Retention & Engagement) Platform allows its marquee list of Fortune 1000 Clients and world-class agencies and partners to use various modules of the Platform to run long-term and short-term programs and promotions, while continually generating and capturing unique zero party data that is invaluable in providing insights to drive sales. SnippCHECK, the Platform's Receipt Processing Module has established itself as the clear industry leader and standard by powering a large majority of all receipt-based promotions in North America. SnippLOYALTY, the Platform's full scale modular loyalty engine allows clients the flexibility of deploying any/all aspects of a standard loyalty program on a case-by-case basis. SnippREWARDS, the Platform's modular catalogue of digital and physical rewards provides Clients with global and easily deployable access to an extensive catalogue of digital and physical rewards. SnippWIN, the Platform's gaming module solves for the implementation and compliance difficulties of offering games of chance and skill on a global basis and allows for the global deployment and administration of legally compliant games of chance and skill. For more information, visit the Company's website at www.snipp.com