86 Percent of Gamers Prefer Free Games With Ads Over Paid Games Without Ads -- WildTangent and IHS Research Finds - Seite 2

About The Research:

IHS Technology and WildTangent released today's findings in the new whitepaper called Value Exchange Advertising in Freemium Games. In a first-of-its-kind study designed to understand how value exchange advertising impacts gamers, developers and marketers, consumer research firm Say.so connected the results of 500 freemium online gamers with their gaming behaviors using WildTangent's BrandBoost ad platform. The results revealed a positive response to value exchange advertising and opportunities for the gaming ecosystem.

For information about WildTangent Media and BrandBoost, visit: WildTangent.com/Media
For more insight and analysis, visit: Technology.IHS.com 

About IHS (www.ihs.com)
IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today's business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs more than 8,000 people in 31 countries around the world.

IHS is a registered trademark of IHS Inc. All other company and product names may be trademarks of their respective owners. Copyright © 2014 IHS Inc. All rights reserved.

About WildTangent (www.wildtangent.com)

WildTangent is a worldwide, cross-device games company focused on the distribution and monetization of mobile, social and online games. The company has three main divisions: WildTangent Games offers a service that allows consumers to play thousands of premium games free, courtesy of brand advertisers, or they can purchase games. WildTangent Media delivers a patented mobile and digital advertising platform that connects leading brands with highly engaged audiences through premium advertising solutions. WildTangent Studios develops mobile games for iOS, Google Play, Amazon and WildTangent Games, including titles Polar Bowler and Word Science.

Contact:
Amanda Russo
IHS
London
[phone]
[e-mail]

Tim McDowd
WildTangent
Redmond
425-497-4613
[e-mail]