UNIBAIL-RODAMCO SE

2014 HALF-YEAR RESULTS - Seite 2

Convention & Exhibition recurring result was down by -0.6% in H1-2014 compared to H1-2013, and, pro-forma for the impact of the timing of a number of shows⁽³⁾, up by +0.7% over the same period in 2012.

Unparalleled skillset drives performance
During the first six months of 2014, "UR Lab" launched several new initiatives and further refined and expanded a number of others, all of which are aimed at strengthening the Group's leading position in terms of asset quality, premium services and differentiated customer experience, in turn driving additional footfall:

• Fresh!: the latest "UR Lab" innovation will further strengthen the food offer across the Group's shopping centres. Inspired by the best of downtown markets, it aims to create an exceptional gourmet hall for the most demanding customers encompassing a high quality, diversified and regularly renewed offer. "El Mercat de Glòries" in Glòries (Barcelona) will be the 1st "Fresh!" concept to open (September 2014);
• Digital marketing: the Group expanded its drive to connect more closely with its shopping centres' visitors. Year-on-year: 
  • iPhone and Android apps downloads increased by +60% to 3.0 million;
  • Facebook fans of the Group's shopping centres increased by +50% to 4.9 million;
  • Mobile website visits increased by +35% to 4.7 million; and
  • Website visits increased by +13% to 16.9 million;

In addition, the Group signed an exclusive partnership with Niantic Labs, a division of Google. This initiative enables "Ingress" gamers (Google's near-real time augmented reality game) to expand their playground to shopping centres for the first time ever in Continental Europe;

• 4 Star label: the Group's quality referential, has now been awarded to 17 shopping centres with the addition of the CNIT (Paris region) and Pasing Arcaden (Munich) in H1-2014. Pasing Arcaden is the first shopping centre in Germany to receive this demanding label;
• The Dining Experience^TM: The Group's initiative aims to increase the space dedicated to dining as well as the quality of the dining offer with differentiating food concepts and unique gastronomy events and services. Les Quatre Temps (Paris region) will be equipped with a full Dining Experience^TM concept after the successful launches in La Maquinista (Barcelona), Confluence (Lyon), Galeria Mokotow (Warsaw) and Aéroville (Paris region).

These innovations have widened the Group's lead in Continental Europe.