Doritos Crash the Super Bowl Contest Is Down To The Final 10 - Seite 2

"It has been an incredible experience to lend a hand in selecting the finalists for this year's Crash the Super Bowl program," Banks said. "I'm excited to see which ad captures the hearts of fans and which filmmaker will win the life-changing opportunity to work at Universal."

"Doritos fans continue to impress us with their creativity and enthusiasm for the brand," said Ann Mukherjee, president, PepsiCo Global Snacks Group and PepsiCo Global Insights. "When we started this contest nine years ago it was one of the first and best examples of user generated content, and the brand was bold enough to present it on one of the world's biggest stages. Carrying on that tradition, this year's entries are some of the best ads we've seen yet and in only the second year since we opened up the contest to a global audience, almost half of the finalists come from outside of the United States. We have 10 outstanding advertisements and I look forward to seeing which ad fans will select to take home the grand prize."

Each of the 10 Crash the Super Bowl finalists will win an invitation to attend Super Bowl XLIX and watch the game from a private suite, where they will tune in to learn which advertisements will air for the world to see. The eight finalists whose commercials do not air during the broadcast will each win $25,000 USD. The runner-up whose advertisement airs, but does not receive the most fan votes, will win $50,000 USD. The Super Bowl XLIX broadcast is set for Sunday, Feb. 1, 2015, on NBC in the United States and local broadcast networks around the world.

About Doritos
Doritos is one of the leading brands from PepsiCo's (NYSE: PEP) global snack portfolio. To learn more about the Doritos brand, visit its website at www.doritos.com.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

Follow PepsiCo:

• Twitter (@PepsiCo)
• Facebook
• PepsiCo Blogs
• PepsiCo Press Releases
• PepsiCo Multimedia
• PepsiCo Videos

Follow Doritos:

• Doritos.co.uk
• Facebook
• Twitter

About Universal Pictures
Universal Studios Universal Pictures is a division of Universal, (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.