DGAP-News

CEWE achieves its corporate targets for 2016 - Seite 2

Success is powered by the CEWE PHOTO BOOK and other CEWE brands

The Christmas quarter met expectations, with an increase in turnover of 215.8 million euros to 228.5 million euros and EBIT growth of 40.8 million euros in the previous year to 42.9 million euros. The fourth quarter thus accounts for 38.5 per cent of total sales and 91.3 per cent of generated income. The new products and the user-friendly apps for mobile devices such as smartphones and tablets have accelerated growth dynamics. Besides coming out first in many tests, the CEWE operations have once again documented their excellent performance in production and delivery in Christmas business and supplied many consumers with very personal photo gifts in time for their Christmas celebrations. "Our CEWE PHOTO BOOK and our wide range of photo gifts are among the most popular Christmas gifts. This makes it all the more important for us to ensure that our customers can also rely on the performance promise of our brand even in times when capacity utilisation is extremely high, namely excellent service, high level of on-time delivery and naturally the first-class quality of our products," Dr. Hollander emphasises. Considerable brand awareness, the excellent image of the CEWE product family and satisfied customers are the basis for future growth.

Sales targets all reached - digital rate of 97.5 %

CEWE produced a total of 2.23 billion prints in 2016, thus even slightly exceeding the top end of the target corridor of 2.10 to 2.21 billion prints. The figure for digital prints, 2.18 billion (target: 2.05 to 2.15 billion), is matched by only 0.056 billion prints from films (target: 0.050-0.055 billion). Already at a considerable 97.5 % in 2016, the digital rate is gradually approaching 100 %. The high volume of digital photos is mainly the result of CEWE PHOTO BOOK sales, which grew to 6.2 million books (target: 6.10 to 6.15 million). The majority of other brand products such as CEWE CALENDARS, CEWE CARDS, CEWE WALL PICTURES and other photo gifts also generated double-digit growth rates.