New Era Launches Direct-to-Consumer eCommerce Site Built by EPAM and Powered with SAP Hybris

New Site Expands Headwear and Apparel Offering with Immersive, Omnichannel Experience

NEWTOWN, Pa., Oct.  17, 2017  (GLOBE NEWSWIRE) -- EPAM Systems, Inc. (NYSE:EPAM), a leading global provider of digital platform engineering and software development services, and New Era, a global headwear brand rooted in sports, today announced the launch of New Era's first direct-to-consumer website, neweracap.com.

New Era's B2B business remains strong, and the company is now putting an emphasis on selling its products directly to customers and expanding its offering into the lifestyle market. The new site offers products for seasoned athletes and sports fans, as well as street and lifestyle consumers.

"In an age where businesses cannot tolerate lengthy, scope changing technology projects, EPAM quickly established themselves as the standout partner for us to tackle this ambitious initiative," said Lorenz Gan, Global Vice President, Information Technology, New Era. "Whilst this project represents a great milestone for our brand, we are just getting started and are already focused on expanding the platforms' reach. We look to EPAM to continue this strong partnership with us every step of the way."

The fully responsive website provides a seamless experience for customers who are interested in 'Sport' and 'Style.' By utilizing dynamic product categorization, users can easily explore products they might not view otherwise, so 'Sport'-focused users can break into the 'Style'-oriented product lines and vice versa. Each product detail page provides all of the information a customer needs in order to make a quick, informed decision in one place.

"Working with New Era has been a collaborative and passionate effort from the beginning. We were able to exceed our stretch goals by seamlessly blending best-of-breed strategy, design and technology with agile delivery for true transformation," said Leo Mullen, Vice President, Digital Engagement, EPAM. "We are proud to partner with New Era in relaunching this iconic American brand, leveraging SAP Hybris solutions to deliver powerful and engaging digital experiences for all customers."

To reduce development time and offer customizable features out of the box, the site was built on SAP Hybris Commerce Cloud and leveraged EPAM's prebuilt SPARK for Hybris accelerator. EPAM and SAP Hybris* have been working together since 2010 to implement eCommerce software for customers around the world.