Less Than Half say 'Children' are Part of the Good Life; Less Than a Quarter say 'College Education' - GfK survey

Nuremberg, Germany (ots/PRNewswire) -

When it comes to the factors that make up 'the good life', the
top three most popular items selected by people internationally are
good health, financial security and leisure time. These are followed
by a happy marriage, travel for leisure, a home you own, and control
over one's life.

Market insight experts, GfK, asked 23,000 consumers online in 17
countries about what factors they personally see as being part of
'the good life', specified as the life they would like to have.

'Good health' was selected by nearly eight out of ten of
respondents, while 'financial security' attracted seven out of ten
and 'leisure time' nearly six and a half out of ten. Over half of
people also see a happy marriage, travel for leisure, a home you own,
and control over one's life as being part of the good life. And
exactly half include having a job that is interesting.

In contrast, less than half of people include children, spiritual
enrichment, or a yard and lawn or nice garden. And less than a
quarter include really nice clothes, accessories or jewelry, a
college education, the latest electronics and gadgets, or a luxury or
second car.

Younger age groups lead for seeing 'a college education' as part
of the good life; older age groups lead for 'financial security'

College education has greater 'good life' resonance with younger
age groups than older ones. Teenagers lead with 29 percent including
this, falling to 26 percent of 20-29 year olds and 23 percent of
those aged in their thirties and forties, with further drops for
those in their fifties and sixty plus. This trend of lessening
popularity within each consecutively older age group is also seen for
the factors of: really nice clothes, accessories or jewelry, having
the latest electronics or gadgets, and having a luxury or second car.




Factors seen as being part of the good life
Good health 78%
Financial security 70%
Free time/leisure time 64%
A happy marriage 60%
Travel for leisure 57%
A home you own 54%
Control over one's own life 53%
A job that is interesting 50%
Children 46%
Spiritual enrichment 39%
A yard and lawn/a nice garden 36%
Really nice clothes/accessories/jewelry 24%
A college education 23%
Having the latest electronics and gadgets
for my home 23%
A luxury car or second car 22%
Don't know 1%
None of the above 1%
GfK online survey of 23,000 adults 15+ in 17 countries. Multiple
answers possible.

In direct contrast, good health, financial security and control
over one's own life is most popular among older age groups than
younger ones, for their vision of a good life. For financial
security, this is led by those aged 60 plus, where 78 percent include
this, and then falls steadily for each consecutively younger age
group, to reach just 64 percent of teenagers.

Argentinians lead on seeing travelling for leisure as part of the
good life; Russian lead on financial security

People in Argentina are the most likely to include travelling for
leisure in their picture of the good life - standing at 71 percent.
They are followed by Brazilians (67 percent) and Spaniards (66
percent).

Financial security, on the other hand, has most resonance with
people in Russia, where 82 percent list this, followed by those in
Germany and Belgium (both 79 percent).

Download GfK's complimentary "Good Life factors"
(http://www.gfk.com/global-studies/global-studies-good-life-factors)
report to see key demographic data for each of the 17 countries
included in this survey.

GfK combines these self-reported insights with data from areas
such as point of sales tracking, consumer panels and geo-marketing to
help clients identify and target high-potential audiences both
globally and within specific countries.

About the study

The survey question asked, "When you think of the Good Life - the
life you'd like to have - which of the things on this list, if any,
are part of that Good Life as far as you, personally, are concerned".
Countries included are Argentina, Australia, Belgium, Brazil, Canada,
China, France, Germany, Italy, Japan, Mexico, Netherlands, Russia,
South Korea, Spain, UK and USA

http://www.gfk.com / https://twitter.com/GfK

ots Originaltext: GfK SE
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Press contact = Amanda Martin
Global PR
[phone]
[e-mail]. Press contact = Stefan Gerhardt
Global PR
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