TEND, the Experiential Investment Platform, Announces Token Sale That Will Spearhead New Token Sale Standards

ZUG, Switzerland, January 17, 2018 /PRNewswire/ --

TEND selected by ETH Zurich Chair of Entrepreneurship to serve as research model for token sales

TEND, the blockchain-powered experiential investment platform, announced in November 2017 by former Credit Suisse Chief Digital Officer, Marco Abele, today announced its upcoming Token Sale which will commence on 3 February 2018 and run until 17 February 2018.

Tokens issued in TEND's Token Sale, known as TND, will mirror and grant the holder the rights inherent in a so-called participation certificate (Partizipationsschein ) in accordance with applicable Swiss law, and therefore, among others, entitle holders to financial returns in the form of annual dividends.

"We have decided not to raise growth capital by conventional means, but rather to hold a blockchain-based token sale. Token sales, we are convinced, are the future of financing innovative new ventures like ours. By combining the innate entrepreneurial spirit of a token sale with the trust and transparency of Swiss law, we want TEND to represent the next generation of token sales," said TEND Founder and CEO, Marco Abele.

Focused on establishing best practices in its token issuance, TEND will provide a safe, secure, and fully transparent process. TEND will ensure that all participants undergo a Know Your Customer (KYC) and Anti Money Laundering (AML) procedure through licensed partners. Bank Frick acts as custodian bank for the TEND Token Sale. The Liechtenstein-based Bank with its focus on fintech allows for the purchase of TND Tokens with Swiss francs as well as purchase through the cryptocurrency Ether.

"We have already received a significant number of requests to participate in our Token Sale using Swiss francs. These inquiries come from sources either eager to take their first step into investing in crypto tokens, or those that aim to add to their token portfolio without needing to draw on their increasingly valuable existing crypto token holdings. We are delighted to be able to provide this facility," said Abele.

"We aspire to attract long-term investors into our venture, as well as those who share the vision of crypto tokens becoming a prominent new investment category. We believe tokens represent an attractive diversification investment for both private and institutional investors," elaborated Abele.

Given the rarity of the issuance of security tokens in a public crowdsale, as well as the forward-looking design of TEND's token sale, the organisation has been selected by the ETH Zurich Chair of Entrepreneurship (Swiss Federal Institute of Technology in Zurich) to be monitored as the subject of a research study for token generation events.