SEMrush Raises $40 Million to Bring Competitive Intelligence and Search Analytics to More Than Two Million Digital Marketers

PHILADELPHIA, April 24, 2018 /PRNewswire/ --

Greycroft, e.ventures, Siguler Guff, and other leading investors fund SEMrush's growth 

SEMrush, the leading competitive intelligence and end-to-end analytics platform for digital marketing professionals, announced today that it has raised a total of $40 million in funding led by Greycroft, Siguler Guff, and e.ventures.

SEMrush is the industry standard to improve insights, analytics, and measurement for digital marketers. It is used by leading brands, such as Booking.com, eBay, HP, and BNP Paribas. "In today's increasingly connected world, many companies win or lose based on their marketing strategy, specifically their digital strategy," said Oleg Shchegolev, CEO and co-founder of SEMrush. "In 2017, digital ad spend finally surpassed TV. While competition in digital marketing intensifies, SEMrush is dedicated to continue helping marketers all over the world build and execute winning marketing strategies."

"SEMrush has emerged as the global leader in digital marketing software and a must-have solution for virtually all competitive companies," said Dylan Pearce, Partner at Greycroft. "With its world-class technical talent, we believe SEMrush can become the next great technology platform."

The funding will allow SEMrush to expand its Machine Learning powered market intelligence capabilities and proprietary database. The database supports more than 125 countries through many signals and data sources. These comprehensive data sets include search engine marketing (SEM) data such as one of the world's largest backlink indexes, user behavior data, social media performance metrics, and brand mentions. SEMrush's software combines and analyzes these signals to provide users with actionable insights. This enables clients to answer complex questions such as, "How can my page load or bounce rate impact my ranking in search engines?", "What backlinks might be bad for my website?", or "What title or topic should I choose to make my article perform?"

"Siguler Guff is proud to be the first institutional backer of the company, and recognizes the tremendous commercial value that SEMrush brings to its clients, small and large, in over 150 countries," said Roman Simonov, Managing Director of Siguler Guff. "As the firm grows at high pace, this funding round will take the company to the next level in terms of products offered and verticals covered."