Harbour City Livestream Success Leads to Two AMEC Awards - Seite 2

Record-breaking Results

By incorporating the livestream and social influence, Harbour City successfully pushed an Online-to-Offline-to-Online strategy, boosting quantifiable business and marketing results. Perry broke his own livestream audience views record. As importantly, the campaign helped improve customer sentiment towards Harbour City's brand image, and its "Beauty Kingdom" reputation was also further enhanced. China's Sina Weibo achieved a record-breaking viewership in Hong Kong, with 28.2M views gained for this individual livestream.

The expert judging panel from AMEC commented: "This entry does a fabulous job of tying the communication objectives to the business results in clear and measurable way, exceeding the business goals."

With two awards, 2018 marks the most successful year at AMEC for Harbour City -- who has been the recipient of an award each year for the past five years. Harbour City was among 93 shortlisted entrants and one of five double-award recipients in 2018 -- a rare feat in the history of the AMEC Awards. The awards were announced on 14th June in Barcelona, Spain.

About Perry

Perry is known in the media as the "Beauty Magician" and he is the hottest celebrity stylist in Asia. He was the exclusive stylist for celebrities Dee Hsu (Little S), Barbie Hsu (Da S), Vivian Hsu and other popular artists. He has also involved in styling Taiwan's Golden Bell Award, Golden Horse Award and other significant awards many times.

Perry's WeChat public attention exceeds 40 million; and the highest views of his livestream broke records with 28.2 million. He is a fashion industry entrepreneur, establishing P.StylE (professional style salon), Bright Eyelashes (eyelashes and nail brand), and Hulls (skin management center). He created China's first online fashion beauty weekly program #Magical Class#, which was launched 7 years ago with thousands of video programs, and has been viewed by more than 2 billion views. He is also a best-selling author. He has written 8 books in the past few years and the latest one published in April 2017 is his first autobiography titled "The Way of Achieving Your Dreams is Incomparable", which had online sales of more than 50,000 in the first month.