Chinese E-Commerce Powerhouse Vip.com Presents Four Chinese Designers at London Fashion Week for the First Time

LONDON, September 13, 2018 /PRNewswire/ --

Today, multi-billion-dollar Chinese fashion e-commerce website, Vip.com, showcased four influential Chinese designers in a multi-brand catwalk presentation as part of its sponsorship of London Fashion Week. Vip.com is the first Chinese retailer to ever sponsor London Fashion Week and this significant commitment by China's third largest online retailer reflects China's growing influence on the global fashion industry.

     (Photo: https://mma.prnewswire.com/media/743957/Vip_com_London_Fashion_Week.jpg )

The show was livestreamed via Tencent Fashion and received over 3 million views and shoppers will now be able to purchase select items from the catwalk on Vip.com.

Designer information:

Mukzin 

Founded by Kate Han in 2014, this Hangzhou-based brand draws on traditional Chinese culture but playfully subverts it for a new generation. For the spring/summer collection, she looked to the vibrant, Art Deco influenced packaging and adverts of Chinese ointments and medicines that were produced in the late 19th and early 20th centuries.

For example, the iconic Tiger Balm logo is reimagined across a bold emerald shirt while Dr William's Pink Pills appears alongside a traditional Chinese painting printed onto a sweatshirt dress. "The graphics have such a unique aesthetic but that history of Chinese medicine is disappearing so I wanted to present it in a modern, contemporary way to appeal to the young people in China," says Han.

Bailuyu 

This fresh and light collection takes its inspiration from the deer, which not only features in the brand name (Lu means deer in Chinese) but is also considered a lucky and beautiful animal in Chinese culture. It appears in subtle prints across pretty and romantic tops, in appliques and in an incredible flocked pale sage organza gown. Elsewhere, designers Fu Wen Jie and Fu Su Qin, have used Chinese textiles including beautiful silks and an ancient textile -Garmbiered Guangdong Silk - as well as traditional gold and silver embroidery techniques, considered one of the most prestigious and historical form of craftsmanship in Ningbo, China.