Chinese E-Commerce Powerhouse Vip.com Presents Four Chinese Designers at London Fashion Week for the First Time - Seite 2

A Life on the Left 

Founded by Lin Qi in 2014 this Guangzhou-based brand looks to traditional Chinese craftsmanship and culture and updates it for a modern audience. In the words of artistic director, UK-trained Kurtson; "Our studio wants to translate these beautiful, hand-crafted techniques into new fashion - that is our responsibility."

This passion for hand-crafted pieces is central to the brand's spring/summer collection which is divided in two sections - the first inspired by the sky, universe and the stars, includes flowing gowns adorned with celestial prints and traditional Chinese decoration and the second an ode to the land using lush floral embroideries and prints which are applied to airy, light long dresses while elsewhere pieces are dyed using natural plant dyes from the garden.

KISSCAT 

One of China's most established makers of premium women's shoes, Kisscat celebrates its 20th anniversary with a collection that fuses ancient Chinese legends with the most cutting-edge technology.

Designer Yin Zi looked to Monkey King, Sun Wukong, the superhero from the 16th century Chinese novel Journey to the West, for inspiration. The collection's three distinct stories start with Monkey King's supernatural beginnings which have inspired sneakers and laceless brogues in high-shine or metallic leathers and stilettoes topped with holographic straps and multi-coloured jewels.

Susan Sun: Vice President of Vip.com, Head of Merchandising said, "Fashion in China now mixes tradition with a modern spirit and the selection of designers coming to London range from established names to the most directional, insider labels about to break through to global industry acclaim. We are so excited to give them the forum to walk their designs onto the international fashion radar. The September show is a wonderful moment in Vip.com's trajectory of creativity in business. It gives us immense pride to be involved in London Fashion Week."

Caroline Rush, BFC Chief Executive believes the event is about industry influence as much as design exposure: "This debut show by Vip.com highlights the growing creative and business relationship between the fashion industries of the UK and China. There is a growing appetite for innovation and creativity in China, with a lot of international fashion brands having strong presence in the market but also increasingly, with Chinese designers being exported to global markets. These designers are particularly significant to London Fashion Week as many had their education and training here and highlight the vibrance, diversity and openness of our city. We can learn a lot from the fashion industry in China and we are delighted to be working with VIP.com with whom we share the same values, to be able to showcase some of their domestic talent at London Fashion Week."