Top Cannabis Firms Waste no Time Jumping Into $1.8 Billion Massachusetts Marijuana Market

NEW YORK, December 11, 2018 /PRNewswire/ --

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Last month, Massachusetts became the latest to join the ranks of US states now legally selling recreational cannabis. While legalization in the state of Massachusetts was officially declared back in July this year, the first licensed dispensaries in the state opened their doors for recreational sale on November 20th. With an estimated $1.8 billion industry at stake in the New England state, companies are already heading east to establish themselves in newly legal markets, including Green Growth Brands (CSE:GGB), Canopy Growth Corporation (CSE:WEED) (NYSE:CGC), Acreage Holdings Inc. (CSE:ACRG) (OTC:ACRZF), Green Thumb Industries (CSE:GTII) (OTC:GTBIF), and Harvest Health & Recreation (CSE:HARV) (OTC:HTHHF).

Already have Massachusetts retailers begun sales, with Northampton Mayor David Narkewicz becoming the very first customer for one of the first two recreational dispensaries in the state.

Narkewicz's jurisdiction quickly became the center of attention of a significant acquisition, after retail experts, Green Growth Brands (CSE: GGB) entered the Northampton market with a splash. Through the acquisition of membership interests in Northampton-based Just Healthy LLC, Green Growth Brands (CNQ:GGB.CN) picked up the rights to up to three marijuana dispensaries, as well as cultivation and production licenses in the state.

"We are excited at the prospect of competing in one of the most lucrative cannabis markets in the United States," said Green Growth Brands (CSE: GGB) CEO Peter Horvath. "If you look at our track record, you can see that we have the product development and marketing expertise to outperform in retail, and now we have the distribution channels to bring a superior cannabis shopping experience to the people of Massachusetts."

With the proximity to a large student population in nearby Amherst, Green Growth Brands (CSE: GGB) plans to center its entry into the Northampton market around creating a footprint as the go-to cannabis retail location in Massachusetts.

The company has all the tools to achieve this, as Horvath's personal retail experience far exceeds anyone else in the cannabis space. He's held C-level tenures at the helms of Victoria's Secret, American Eagle Outfitters, DSW and Limited Brands. His team is rounded out with fellow retail leaders who join him in his vision of reinventing the cannabis retail experience.