Strong Retail Brands Will Push Their Competitors out of the Cannabis Market

NEW YORK, Feb. 14, 2019 /PRNewswire/ --

Cannabis companies are noticing a shift in the industry, with many businesses moving away from a cultivation-oriented focus and embracing the importance of branding. The Supreme Cannabis Company Inc. (TSX-V:FIRE) (OTC:SPRWF), Aurora Cannabis Inc. (TSX:ACB) (NYSE:ACB), Canopy Growth Corp (TSX:WEED) (NYSE:CGC), Curaleaf Holdings Inc. (CSE:CURA) (OTC:CURLF) and Green Growth Brands (CSE:GGB) (OTC:GGBXF) have all been making forays into the realm of cannabis branding and building retail awareness.

Most experts agree that cannabis operators will need to focus on emphasizing retail experiences. The problem is that most companies have a production-oriented mindset, with a management team and corporate philosophy that shows. There are some exceptions to this, however, and those businesses that go against the grain already have a massive advantage over their competition.

A First in Cannabis Retail History

While cannabis companies have been opening up dispensaries all across North America, there has been a distinct lack of significant partnerships until today. America's largest shopping mall operator signed an agreement recently with Green Growth Brands (CSE:GGB) (OTC:GGBXF). Simon Property Group, Inc. (NYSE: SPG), an S&P 100 company that owns some of the country's top malls, will let the cannabis company open 108 retail stores across their retail centers.

"We are constantly on the lookout for cutting-edge new concepts, like the GGB shops," said John Rulli, Simon Malls President. "We are committed to adding new and dynamic retailers and uses to our shopping destinations, and the GGB shopping experience is exactly the type of innovation our customers want and expect from us. We're excited to work on the GGB launch, and look forward to a long and deepening relationship as we build this network together."

On February 13th, the company announced the opening of its first retail store – a Seventh Sense CBD Shop at the Fayette Mall in Lexington, Kentucky. Located in a prime location of the mall adjacent to the high-end and high-traffic retailers, the Seventh Sense CBD shop retails high-quality botanical therapy CBD-infused personal care and beauty products including CBD-infused body lotion, muscle balm, body wash, bath salts, sugar scrub, bath bomb, lip balm, and face oil.