The Lion's Share Fund Wins Grand Prix At Cannes Festival - Seite 2

Jane Wakely, Lead Chief Marketing Officer for Mars, said "The Lion's Share is an innovative and bold illustration of what is possible when we combine our creative and media muscle as an industry to help prevent the extinction of so many iconic species. For Mars, it's another step in living the commitments of our Sustainable in a Generation Plan.

"This is just the beginning--we urge other companies, brands, media and creative agencies to join us and help build this movement. Let's transform the way we support animals and their habitats today to make a lasting impact on biodiversity and animal conservation tomorrow." 

For more information on the Lion's Share Fund, visit www.thelionssharefund.com.

CREDITS
Founders
Finch (Founding Company)
Christopher Nelius (Co-Founder)
Robert Galluzzo (Co-Founder)
UNDP (Co-Founder)
Mars, Incorporated (Founding Partner)
Nielsen

Creative Partner
Clemenger BBDO Melbourne

Media Partners
The Economist Group
JCDecaux

NOTES TO EDITORS:

About The Lion's Share Fund
The Lion's Share was established in June 2018 with Mars as a founding partner, and partnerships with advertising network BBDO and leading measurement company Nielsen.
The Lion's Share will work to contribute to the Sustainable Development Goals, the UN's universal call to action to end poverty and protect the planet. Supporting animals and helping to conserve their habitats is key to achieving Goal 14, Life Underwater, and Goal 15, Life on Land.

About the United Nations Development Programme (UNDP)
UNDP partners with people across societies to help build nations that can withstand crisis, and drive and sustain the kind of growth that improves the quality of life for everyone. On the ground in nearly 170 countries and territories, we offer global perspective and local insight to help empower lives and build resilient nations. For more information on UNDP, visit undp.org.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, EXTRA, ORBIT, 5, SKITTLES, UNCLE BEN'S, and COCOAVIA. Mars Associates proudly take care of half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals, BluePearl, Linnaeus, AniCura, VCA and Pet Partners.  Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our more than 125,000 Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.