2K Announces Global Partnership for WWE 2K20 with The Leukemia & Lymphoma Society - Seite 2

“Partnering with The Leukemia & Lymphoma Society, the global non-profit leader in the fight against blood cancers, is a natural extension of our WWE 2K20 relationship with WWE and Roman Reigns and an opportunity for us to give back to the community, raise awareness and join the fight to find a cure,” said Chris Snyder, Vice President of Marketing for 2K. “Roman’s strength and perseverance to win his battle with leukemia is truly inspiring to all of us, and we are proud to feature him on both the cover of WWE 2K20 and through a dedicated 2K Tower celebrating his incredible career journey.”

“As an organization founded 70 years ago by a family who lost their 16-year-old son to leukemia, we are committed to finding cures and helping families affected by cancer, through our investment in research, free patient support services and financial support, and by advocating for laws that provide access to quality, affordable care,” explains Louis J. DeGennaro, PhD, LLS president and CEO. “We are pleased to reach a new generation of families through this exciting partnership with 2K and we are grateful for their support of our quest to end blood cancers.”

Developed by Visual Concepts, a 2K studio, WWE 2K20 is rated T for Teen by the ESRB. WWE 2K20 is currently scheduled for worldwide release on October 22, 2019 for the PlayStation4 computer entertainment system, Xbox One family of devices, including the Xbox One X, as well as Windows PC. For more information on WWE 2K20 and 2K, visit wwe.2k.com, become a fan on Facebook, follow the game on Twitter and Instagram using the hashtag #WWE2K20 or subscribe on YouTube.

*Starts on September 10, 2019 and ends on October 22, 2019 or the date when the Maximum Donation is reached, whichever occurs first (“Program Period”). Sponsor will donate $2.00 (US) to The Leukemia & Lymphoma Society (LLS) (a non-for-profit corporation) for each retweet of the Program Tweet (each an "Action") up to a total maximum of $500,000 Dollars (US).

About 2K

Founded in 2005, 2K develops and publishes global interactive entertainment for console and handheld gaming systems, personal computers and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games and 2K Silicon Valley. 2K’s portfolio currently includes the renowned BioShock, Borderlands, Mafia and XCOM franchises; NBA 2K, the global phenomenon and highest rated** annual sports title for the current console generation; the critically acclaimed Sid Meier’s Civilization series; the popular WWE 2K and WWE SuperCard franchises, as well as emerging properties NBA 2K Playgrounds 2, Carnival Games and more. Additional information about 2K and its products may be found at 2k.com.