2K Announces Global Partnership for WWE 2K20 with The Leukemia & Lymphoma Society

2K announced today that the Company will partner with The Leukemia & Lymphoma Society (LLS) as part of its WWE 2K20 global marketing campaign, to support breakthrough blood cancer research to advance lifesaving treatments and critical support for patients and their families. The partnership aligns with 2K’s selection of WWE 2K20 cover Superstar and leukemia survivor Roman Reigns, while delivering a groundbreaking new platform for awareness, education and support. WWE 2K20 is currently scheduled for worldwide release on October 22, 2019.

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2K announced today that the Company will partner with The Leukemia & Lymphoma Society (LLS) as part of its WWE 2K20 global marketing campaign, to support breakthrough blood cancer research to advance lifesaving treatments and critical support for patients and their families. The partnership aligns with 2K’s selection of WWE 2K20 cover Superstar and leukemia survivor Roman Reigns, while delivering a groundbreaking new platform for awareness, education and support. WWE 2K20 is currently scheduled for worldwide release on October 22, 2019 (Photo: Business Wire)

Utilizing its extensive social media presence, 2K will issue a call-to-action via the WWE Games Twitter account, urging consumers to retweet and spread the LLS message and donation link. For each retweet, 2K will donate $2.00 to LLS, up to $500,000.00.* Consumers will not be required to make a purchase or donation but will simply be doing their part to encourage others to get involved and consider donating, volunteering time or becoming a social ambassador. In addition to its financial commitment to LLS, 2K will also provide copies of Company-published video games to blood cancer patients, coordinate visits with 2K personnel and WWE Superstars to hospital partners of LLS, host LLS personnel, patients and their families at upcoming WWE 2K20 promotional events, and more.

WWE 2K20 will shine a spotlight on Reigns as part of its emerging 2K Towers mode. Now in its sophomore year for the franchise, 2K Towers invites players to take a WWE Superstar or created MyPLAYER into one of several different towers, each with a unique gauntlet of matches that boast different challenges, match stipulations and player modifications. In 2K Tower: Roman’s Reign, they will follow “The Big Dog” through his early days with WWE, including his time as a member of The Shield to his rivalries with Brock Lesnar, John Cena, Undertaker and more. Overall, players will compete in 16 matches and live out key chapters in Reigns’ impressive WWE career.