Swedish Bublar Group Teams up With Amazon Game Tech for the Upcoming Hello Kitty Augmented Reality Mobile Game and Starts Pre-registration of the Game

STOCKHOLM, Nov. 21, 2019 /PRNewswire/ -- Hello Kitty fans and gamers will, as from today, be able to pre-register for the location based mobile game "Hello Kitty AR: Kawaii World" that will go live during 2020. The famous Hello Kitty-character, founded by Japanese Sanrio, is one of the highest grossing media franchises in the world. The game, under production by the XR technology company Bublar, will use Amazon Game Tech's backend infrastructure. We now celebrate Hello Kitty's 45^th birthday month with an announcement trailer and a landing page.

Fans and players that has pre-registered will be pioneers. They will be the first ones to have the opportunity to play the mobile game featuring Hello Kitty and her awesome friends through taking part in the soft launch. During the period until launch they will be able to take part of game news, competitions and other activities.

The game will be tested on selected geographic markets in the first half of next year 2020 with the aim of launching in Summer 2020.

"Since her debut in Japan in 1974, Hello Kitty has inspired generations of people around the world with her positive message of friendship and kindness. With this game from Bublar, our dedicated fan base can play with her and the Sanrio characters through their smartphones wherever they are in a mixed reality experience. We are happy to continue sharing the joy of Hello Kitty and the Kawaii lifestyle", says Jiro Kishimura, Managing Director, Sanrio Co Ltd.

"We are now able to direct players and fans to our landing page for Hello Kitty AR: Kawaii World. This is the start of creating awareness about the exciting location based mobile game we have in production pipeline. We are happy to include  Amazon Game Tech and their cloud infrastructure", says Maria A Grimaldi, CEO Bublar Group.

In the location-based AR game, buildings, roads and parks have been transformed into a fantasy world for Hello Kitty and her friends, based on the Google Maps Platform and integrated with the Bublar Group platform.

Give Hello Kitty your birthday present by signing up at

Hello Kitty Kawaii World!

• Pre-register today! Sign up at hellokittykawaiiworld.com to check out the announcement trailer
• Be the first to get all the latest news, take part in competitions and activities
• Be able to try out the beta-versions about "Hello Kitty AR: Kawaii World"

Sign up now and watch the trailer at:  www.HelloKittyKawaiiWorld.com