Tinley’s Beckett’s Ships to 150 Stores and Advances Long Beach Licensing

LOS ANGELES and TORONTO, March 02, 2020 (GLOBE NEWSWIRE) -- The Tinley Beverage Company Inc. is pleased to announce that its Beckett’s line of products have shipped to BevMo!, one of the West Coast’s two largest liquor store retailers.  The Company is also pleased to announce that transformer installation in its Long Beach facility is now complete, which enables the Company to progress through the final stages of its licensing process.

BevMo! is one of the two major liquor store retailers on the West Coast USA, operating nearly 200 stores throughout California, Arizona and Washington.  Tinley’s Beckett’s products will be carried throughout California and Arizona, with Washington to follow.  BevMo! has begun the process of shipping products from its California distribution facility to each store, and the Company expects this process to be completed within the coming weeks. 

The Company is also proceeding with scheduling and onboarding work related to other chain store launches.  These include the previously-announced trials with one of the USA’s largest grocery store chains, which operates over 2,000 large format stores across the USA.  It also includes monthly product features in high visibility locations at one of the USA’s largest national club/warehouse-style retailers.

“The Beckett’s product line positions Tinley at the forefront of two major, complementary consumer trends – the ‘sober curious’ movement and the growth of cannabis-infused beverages,” said Rick Gillis, President of Tinley California.  “Both rapidly-accelerating trends position us to provide new options for consumers who are seeking healthier alternatives to alcohol in social and at-home occasions.”

Tinley created the Beckett’s line of products in response to widespread requests from consumers and retailers for non-alcoholic, cannabis-free versions of the Tinley products.  The “sober curious” movement has become a major wellness-focused consumer trend throughout the country.  In additional to wellness intenders, these types of products are being rapidly adopted by consumers for specific alcohol-related reasons such as medication-related interactions, pregnancy and religious restrictions.  Several sources expect revenue from this product category – also known as the “low to no alcohol” category – to continue to grow at over 30% annually in the coming years.  Heineken, MolsonCoors, AB InBev, Diageo, Peroni, Libera and Guinness have created these types of products.  Bars and restaurants in Los Angeles are also broadly looking to boost their non-alcoholic beverage options.  Tinley’s Beckett’s line is the first comprehensive non-alcoholic lineup of both cocktail and spirit-style products to hit shelves.