Janie and Jack Launches Limited Edition Pink Collection and Give-back Campaign With the Pink Agenda and FAB-U-WISH in Support of Breast Cancer Awareness

Today, children’s fashion brand Janie and Jack debuts its ‘Think Pink’ campaign to launch their new collection that supports breast cancer research and women diagnosed with the disease. The Think Pink Collection benefits The Pink Agenda, a nonprofit committed to raising money for breast cancer research and granting wishes through FAB-U-WISH, an initiative established by breast cancer survivor and TV personality Giuliana Rancic, which helps women undergoing treatment feel their best. Inspired by stories within the company, Janie and Jack has partnered with a team of survivors and activists to launch the campaign. In addition to Janie and Jack employees and customers, Tamera Mowry-Housley, who lost her grandmother to breast cancer last year, joins the campaign to amplify the charitable partnership. The campaign shares their experiences with breast cancer in an effort to inspire hope and educate on preventative measures. Janie and Jack and The Pink Agenda will grant wishes across the country through FAB-U-WISH to recognize deserving moms and their inspiring breast cancer fight. To further support the cause, from May 10^th through June 21^st, 2020, the Janie and Jack Think Pink collection will donate 25% of sales to The Pink Agenda and FAB-U-WISH and collect donations from customers at checkout, with a minimum donation of $250,000.*

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Janie and Jack Launches Limited Edition Pink Collection and Give Back Campaign with the Pink Agenda and Fab-U-Wish in Support of Breast Cancer Awareness (Photo: Business Wire)

“At Janie and Jack, our customers and team members are at the heart of everything we do,” said Shelly Walsh, SVP and General Manager, Janie and Jack. “Inspired by the touching stories from within our family, we wanted to honor survivors with this give-back campaign in support of breast cancer awareness. With everything going on in the world, we believe that now more than ever is a time to provide hope for those fighting for their health and recognize their resilience and strength through our optimistic think-pink collection and inspiring partners.”