Enthusiast Gaming’s Esports Team, The Vancouver Titans, Announce New Partnership Elements with Circle K

Convenience Retailer will be jersey partner and will focus on fan-first activations

TORONTO, June 25, 2020 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (TSX: EGLX)(OTCQB: ENGMF)(FSE: 2AV) is pleased to announce that the Vancouver Titans renewed an agreement with Circle K that builds on their relationship from the Titans inaugural season.

“We are thrilled to have Circle K as an integral part of the Titans family; they have been supporting us and our fans since day one and we look forward to doing bigger and better things through our partnership,” said Tim Holloway, Esports Director at the Vancouver Titans.

The partnership will feature new fan engagement activations in addition to elements already familiar to Titans fans. Circle K will be prominently displayed on player jerseys, consistent with the official apparel worn at the 2019 Overwatch League Grand Finals. Additionally, Circle K and the Titans will be bringing back the extremely popular, limited edition Titans Froster collector cups that will feature the members of the new Titans roster. Fans can collect six different cups which will be available this summer in Circle K’s stores across Western Canada.

“We’re excited to be able to continue our partnership with the Titans. We have all been through so much these past few months and we can’t wait to add back some FUN into our new normal,” said Dave Greason, Director of Marketing & Merchandising at Circle K Western Canada. “We are lucky to be part of this immensely passionate gaming community. Gaming used to be niche, but now it is mainstream. We’re looking forward to engaging with this community in new ways.”

Jack Links has also partnered with the Titans and will be a part of several in-market fan-focused programs alongside Circle K. This will include content that will help fans get to know the team’s new players, and fan engagement activations such as a digital fan scavenger hunt later in the season. 

With the Titans recent transition to a roster featuring Canadian talent, this partnership is one of the vehicles that will help build stronger ties with the local fanbase. “One of the keys for brands stepping into gaming is to speak through an authentic voice,” said Gopal Patel, Head of Esports Partnerships at Canucks Sports and Entertainment. “Circle K has done a great job of that by truly engaging our community and fans – and it has paid off. They care about esports and gamers and it is evident in the way that they have approached this partnership. They have quickly become a huge part of this team and have built meaningful relationships with our fans across Canada.”